Ferrari will accept payments with cryptocurrencies in the US
Ferrari's decision to accept payments in cryptocurrencies was driven by market demand and requests from dealers, as they have numerous clients with investments in digital currencies.
Ferrari will accept payments with cryptocurrencies in the US
NEWS
Ferrari will accept cryptocurrency payments for its luxury sports cars in the United States due to customer demand. The automaker also plans to accept crypto payments in Europe.
The future of cryptocurrency payments: Possible market of hundreds of millions of dollars in three years
According to a Reuters report on October 14, Ferrari's commercial and marketing director Enrico Galliera confirmed the luxury car brand's intentions. Ferrari's decision to accept cryptocurrency payments was driven by market demand and dealer requests, with numerous customers, including young crypto-savvy investors, having invested in digital currencies.
Supermarket chain in Spain will have payment in cryptocurrencies
Although Galliera did not specify the number of cars Ferrari hopes to sell through cryptocurrency payments, he said the automaker's strong order book is fully booked through 2025. Ferrari intends to test this expanding market to connect with potential buyers beyond its regular clientele. The luxury automaker plans to introduce cryptocurrency payments in Europe in the first quarter of 2024 and expand to other cryptocurrency-friendly regions thereafter.
For its initial phase in the US, Ferrari has partnered with leading cryptocurrency payment processor BitPay. This collaboration allows transactions in Bitcoin
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