What's the problem with marketing?
Traditional marketing often lacks user consent and a means for users to directly monetise their own data.
Marketing on Web3 also presents further challenges users engage with products and services using crypto wallets, making it tricky to connect with them. On top of this, these wallet addresses are like digital IDs tied to users' assets, so protecting their privacy is a top priority.
Executive solution:
Marketing That Protects Your Privacy
Executive's most recent developer product introduces a concept known as 'Privacy-Enhancing Marketing.' It enables developers to create decentralized apps that connect with Web3 users while protecting people's privacy and allowing them to earn money from marketing activities. This innovative approach is built around two key tools: DataProtector and Web3Mail.
DataProtector allows data owners to share access permissions while keeping the data private. Meanwhile, Web3Mail allows registered Ethereum account holders to send emails without requiring their email addresses. Furthermore, it allows users to earn rewards for receiving marketing emails.
Essentially, iExec's Privacy-Enhancing Marketing tools enable developers to create dApps that effectively engage and reward Web3 users while protecting their privacy.
