According to BlockBeats, on September 21, fashion sports brand PUMA reached a cooperation with Web3 mobile football game UNKJD Soccer to introduce exclusive content and blockchain integration to its platform. The cooperation aims to combine PUMA's iconic brand with UNKJD's innovative gameplay to provide players with a new experience connecting the worlds of sports and games.

Founded by industry veterans from companies such as Playtika, COTI, Azuki, and Disney, UNKJD is committed to creating high-quality gaming experiences. Its flagship game, UNKJD Soccer, combines action and role-playing elements to provide both casual entertainment and deeper competitive play.

The partnership will allow UNKJD Soccer to incorporate PUMA’s rich sporting heritage into the game. Players can expect new PUMA-themed characters with special abilities, in-game skins inspired by PUMA soccer gear, and exclusive tournaments offering unique prizes.