Recently, there has been a lot of discussion about Binance listing, and the criticism and controversy surrounding Binance has never stopped. So today, the author studies Binance's related listing information and uses data to see what Binance's listing strategy is like.
According to data shared by X user @MustStopMurad, only 42 tokens have outperformed Bitcoin this year, and it is worth noting that 11 of the top 15 tokens are MEME. Based on this data, looking at these 42 tokens, it is found that Binance still has a wealth effect, allowing users to make profits. Analysis shows that despite the changing market sentiment, Binance still performs well in listing many of these high-growth projects, providing users with trading opportunities and benefiting from their gains.
The following specific data can be seen:
1. Early listing of high-quality projects: Among the 42 tokens with outstanding growth this year, 20 tokens were listed on Binance last year or earlier, and 5 tokens were listed in 2024. Binance users have the opportunity to trade on Binance and profit from them before the rise.
2. Noteworthy project tokens: Last year, Binance-listed projects such as Pendle (752%), Arkm (1038%), Pepe (496%), and Floki (701%) have gained recognition after last year’s bear market and achieved impressive growth.
3. Coin performance in the first half of the year: Although BANANA and TON were not listed on Binance during the first rise, they achieved a return of about 30% after listing on Binance, still bringing considerable value to users. This shows that even if it loses its first-mover advantage, Binance can continue to seize key opportunities for the Binance community.
4. New coins in 2024: Two projects launched this year, WIF (234%) and TURBO (38.6%), also showed strong growth after listing on Binance, reinforcing Binance’s commitment to bringing high-quality projects to platform users.
5. Unlisted projects: Among the remaining 17 tokens that are not listed on Binance, 4 are tokens of other exchanges and 10 are projects with small market capitalization and low trading volume.
Binance co-founder He Yi recently posted a tweet reiterating Binance’s listing strategy and directly responding to the most concerned issues of users. The following is He Yi’s summary of Binance’s listing criteria:
1. List projects that users need: In the past two cycles, Binance has missed many projects with users and traffic. The experience and lesson here is that as a trading platform, Binance cannot just think that it is good, but also that users think it is good. Therefore, Binance recently launched several MEME projects with relatively dispersed tokens and low market capitalization. Many of the other projects screened in the early stage failed due to compliance review and token concentration.
2. Long-lived projects: It is not Binance that determines the price of tokens, but the token model, circulation, buying and selling. Some high-valuation projects of top teams can survive longer and have more opportunities when other projects rise and fall. Binance does not have absolute voice, which is precisely the characteristic of the decentralization of the industry. It is the result of the joint action of financial professional players and the rise of DeFi, both of which are the key to bringing the industry to the next stage. Decentralization, without absolute authority, is the charm of this industry.
3. Projects with solid business logic: Whether it is Web2 or Web3, the essence of entrepreneurship is to create something that the world needs, and naturally someone will pay for it. Binance prefers projects with solid business models and revenue. At the same time, we hope that the valuation of this project is not too high, and it can take care of the community's common growth and empower tokens. Binance welcomes the community to recommend all projects that meet the standards.
Although Binance may continue to face criticism and community noise will not stop, judging from the coin listing data, it is undeniable that Binance is still a profitable platform that users can trust.
