Global sports brand Puma continues its blockchain journey with its new partnership with Web3 games. This partnership stands out as a critical step for Puma in terms of “mainstream crypto adoption” and play-to-earn games. Following this development, the price of the relevant altcoin increased by over 30 percent.

This altcoin is on the rise with the Puma partnership!

The German shoe manufacturer has partnered with Web3 mobile game UNKJD Soccer. Within the scope of this partnership, Puma licensed content will be integrated into the game. UNKJD CEO Tal Friedman stated that this partnership with Puma is promising in terms of providing a more advanced player experience. Friedman stated that the new partnership will highlight the potential of Web3 and provide a significant opportunity for public adoption. In this context, he said:

“Puma’s participation brings significant credibility and visibility to the space, accelerating its adoption. The adoption of Web3 by established brands like Puma signals a shift in perception of blockchain technology from niche to mainstream.”

The market gained new momentum today. The positive atmosphere and the impact of this development caused the altcoin price to rise rapidly. The UNKJD (MBS) price jumped from $0.009778 to $0.01298 during the day. At the time of writing, MBS was trading at $0.01281, up more than 30% on a daily basis. In addition, the token’s trading volume increased by a remarkable 173.6%, reflecting the interest of investors and traders in the token.

The partnership will introduce new Puma-themed characters and game-changing abilities, and the partnership news comes just three months after Puma launched a 3D metaverse experience called Black Station that offered “unbridled access” for NFT owners.

Puma is looking to continue expanding into the immersive world of Web3 gaming. Director of Emerging Marketing Technologies Ivan Dashkov emphasized that these ongoing partnerships remain a “priority” for Puma. The director stated:

“We enjoy engaging with our audiences in engaging interactive digital spaces, so gaming continues to be an important part of our culture. As a brand with deep roots in both gaming and soccer, partnering with UNKJD Soccer was a natural fit for us.”

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