**Puma Steps into Web3 Gaming with UNKJD Soccer Partnership**

Puma, the global sportswear giant, is diving deeper into blockchain with a new partnership in Web3 gaming. Teaming up with UNKJD Soccer, a mobile game blending street soccer with fantasy gameplay, Puma aims to integrate its licensed content into the game.

UNKJD CEO Tal Friedman believes this collaboration will enhance player experiences and boost public adoption of Web3. Puma's involvement is seen as a significant move towards mainstream acceptance of blockchain technology.

This partnership follows Puma's recent launch of its 3D metaverse experience, Black Station. With plans to continue expanding in Web3 gaming, Puma's director of emerging marketing tech, Ivan Dashkov, emphasized the brand's commitment to engaging with digital spaces.

UNKJD, which has already attracted 75,000 players in its soft launch, expects a full release by early 2025. This move could mark a pivotal moment for mainstream crypto adoption and play-to-earn gaming.