WisdomTree Launches Digital Asset Platform to Connect Finance and Crypto

TL;DR

- WisdomTree has launched WisdomTree Connect, a platform allowing users to hold tokenized funds in digital wallets, enhancing accessibility.

- The platform will initially mint tokens on the $ETH blockchain, aiming to bridge traditional finance with decentralized finance (DeFi) opportunities.

WisdomTree's new initiative, WisdomTree Connect, is set to revolutionize the digital asset landscape by enabling users to hold tokenized funds in their digital wallets, whether self-hosted or managed by third-party custodians. Investors can purchase these fund tokens using U.S. dollars or Circle's USDC stablecoin, making the process more accessible and user-friendly.

Initially, WisdomTree Connect will mint tokens on the $ETH blockchain, with plans to expand to additional blockchains in the future. This strategy is part of WisdomTree's effort to connect traditional financial products with the burgeoning interest in DeFi, allowing crypto-native institutions to invest in conventional financial instruments like money market funds through yield-generating products on the blockchain.

Will Peck, head of digital assets at WisdomTree, emphasized that this platform opens up new B2B and B2B2C opportunities, facilitating access to digital funds for on-chain firms. The trend of tokenizing real-world assets is gaining momentum, with financial institutions eager to integrate traditional instruments onto distributed ledgers.

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