The blockchain industry has been striving for widespread adoption across various sectors for years. While it has gained traction in sectors such as finance and healthcare, it still has a ways to go. According to the EU’s global blockchain leader Paul Brody, privacy seems to be the missing ingredient for business adoption. Brody highlighted how privacy will be the catalyst for blockchain use cases, especially for enterprises and large institutional investors. He emphasized the importance of keeping certain data private while leveraging the benefits of decentralized technology. Brody mentioned EY's pioneering privacy-focused solutions like Nightfall, a zero-knowledge proof technology built on Ethereum layer 2 and Polygon. The lack of privacy protocols has also hindered the expected pace of solutions in areas like supply chain management. EY is working on pilot projects for end-to-end supply chain traceability under privacy on public Ethereum, aiming to make it production-worthy. Read more AI-generated news on: https://app.chaingpt.org/news