UAE Ministry of Economy announces inclusion of VeraViews in NextGen FDI program
Recently, VeraViews, a decentralized digital advertising platform based on blockchain technology, received good news. The UAE Ministry of Economy announced that VeraViews @Vera_Views will be included in the NextGen FDI program. This policy benefit makes $VRA token holders very happy.
VeraViews is a groundbreaking new digital advertising platform powered by Verasity that uses distributed ledger technology to verify ad views, eliminate the spread of harmful content, and prevent bad actors from exploiting the media supply chain to fund ad scams and extremist sites through its proprietary Proof of View technology.
Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, said: “The NextGen FDI programme continues to welcome cutting-edge companies that are developing and deploying advanced technologies to enhance some of our most important sectors. VeraViews’ DLT-based advertising platform has the potential to revolutionize the media industry in the UAE and, ultimately, around the world.”
CEO Mark Firth sees the UAE as an ideal location for the company’s global headquarters, saying: “The UAE’s media industry is vibrant and diverse, with established platforms, publishers, agencies and networks. At VeraViews, we believe our distributed ledger technology can help eliminate fraud and prevent the spread of misinformation or other forms of harmful content. Advertising is an important means for companies to grow their business, expand their customer base and promote their products and services. We must create a transparent, trustworthy industry that gives companies value for every dollar spent, thereby bringing great value to the industry. We are very grateful for the support provided by the NextGen FDI program and welcome the opportunity to work with the UAE government and industry stakeholders to build an advertising ecosystem that benefits everyone.”
#Verasity is a decentralized platform for content creators and viewers that aims to create a fair and transparent system for them to tokenize their works and get rewards for watching content. It uses blockchain technology and the Proof of View system to ensure accuracy and prevent manipulation, while using a token system for transactions and rewards.
Verasity is one of the representative projects in the Web3 + AI track
The project is based on its solid AI technology solutions and is committed to providing effective, efficient and always reliable ad fraud solutions. By launching VeraViews, a unique AI-based solution to block ad fraud in real time, it is providing full transparency to all parties in the advertising value chain and doing it in a privacy-compliant way that protects personal information.
Intellectual property management departments in the United States, China, South Korea, Hong Kong and other countries and regions have officially approved Verasity's POV Proof of View (PoV) module patent. Based on AI technology, Verasity is building a new standard for preventing advertising fraud.
VeraViews has built an open ledger advertising ecosystem around Verasity's patented "Proof of View" (PoV) fraud identification technology. In its proprietary advertising stack, it uses AI and ML to enhance the effectiveness and efficiency of its advertising solutions. VeraViews' AI and ML technology can analyze a large amount of data from past activities. It can verify and record the number of views of each ad in real time, and use 200 touchpoints and AI to distinguish whether it is a real person or a robot based on the user's viewing behavior. In short, it records and analyzes each user's viewing behavior in multiple dimensions, and adjusts bids and positioning based on the performance of each ad display, which helps to improve advertising relevance and click-through rate (CTR).
Verasity's underlying blockchain technology ensures the validity, tamper-proofness and traceability of data (including viewing data, etc.). All data can be queried on the chain, which improves the transparency of the industry. Publishers, advertisers and other participants in the advertising supply chain can verify and audit this data.
These accumulated statistics, received by the machine learning module, will be used to train VeraViews’ next-generation AI models, ensuring flexibility and the ability to adapt to the ever-changing invalid traffic. In other words, VeraViews is not only deploying AI and ML in its advertising stack, but is also directly contributing to the training and improvement of future AI models for ad fraud prevention.
Currently, the PoV solution is being modularized to provide analysis and filtering for data sets other than ad viewing statistics, allowing the use of infrastructure from a variety of data sources for behavior estimation and prediction.
VeraViews is an emerging solution for preventing ad fraud across the video programmatic supply chain
In fact, ad fraud, including robot traffic, click fraud, and many other fraudulent activities, is a widespread problem that has plagued the advertising industry for years. In 2022, online ad fraud resulted in more than $80 billion in ad spending losses, and Juniper Research predicts that by 2028, more than $170 billion in global digital ad spending will be lost to ad fraud, accounting for 23% of the total digital ad industry spending.
VeraViews is an emerging solution for preventing ad fraud on the video programmatic supply chain. By integrating cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and an open ledger ecosystem, it is setting new standards for ad fraud prevention. Not only is it able to deploy AI and ML in a real-time environment to prevent ad fraud, but it also uses data from these real-time activities to train and improve future AI ad fraud detection and prevention technologies. This has significantly reduced ad fraud in the digital advertising industry and better solved the trust problem in the digital advertising industry.
Currently, Verasity's product suite, including VeraViews, has been widely used to prevent ad fraud and improve brand return on investment. On this basis, advertising publishers can increase their revenue by more than 5 times.
At the same time, VeraViews has also been integrated and released into video players of websites such as YouTube, Twitch, Vimeo, JWPlayer, Brightcove, Kaltura, VideoJS, Flowplayer and Ooyala, accounting for more than 95% of all online video players.
VeraViews helps make the UAE the safest digital advertising ecosystem in the world
VeraViews, which is currently beta testing its video ad placement product, will establish its global headquarters in Dubai Media City and support the UAE’s efforts to regulate the increasingly complex advertising ecosystem — ensuring marketing budgets reach verifiable audiences through properly certified agencies and publishers.
Currently, the global digital advertising market is worth more than $550 billion, and the Middle East is one of the fastest growing regions. It is expected that by the end of 2024, the region's advertising market will reach $6.9 billion, of which online advertising will account for more than half. The UAE remains the second largest advertising market, with spending of $1.8 billion in 2023. From this data, it can be seen that the advertising market has great potential in the future. The greater the potential of the advertising market, the greater the potential of VeraViews in the future.
Not only that, VeraViews is the latest business to take advantage of the UAE Ministry of Economy’s NextGen FDI programme, which aims to enhance the UAE’s competitiveness by attracting innovative companies and offering a range of market access fundamentals, including fast-track registration, bulk visa issuance, and access to banking and commercial real estate.
Its Open Ledger Advertising Platform uses patented technology that not only simplifies advertiser-publisher relationships, but also identifies and ultimately eliminates malicious actors in the space, while helping to make the UAE the most secure digital advertising ecosystem in the world.
$VRA is becoming a highly-watched and severely underestimated potential asset in the AI track
$VRA is the native token of the Verasity project. It is widely used in the entire Verasity ecosystem and has a wide range of application scenarios. VeraEsports (a Verasity product) launched the Watch to Earn model, where Verasity users can earn $VRA tokens when watching videos. Therefore, users can earn $VRA tokens while watching the video content they are interested in.
At the same time, users can stake $VRA tokens in the VeraWallet wallet to earn passive income, which far exceeds the income of most DeFi Farming.
Holding $VRA tokens not only allows users to access exclusive content on the Verasity platform, which allows users to have a more immersive and beneficial experience, but also allows users to participate in some e-sports competitions on the VeraEsports platform and compete with other members of the community for prizes. Not only can they have fun in competitive competitions, but they can also receive token rewards. At the same time, $VRA may also become a rigid demand for some integrated services.
The development and success of the Verasity platform is inseparable from the active participation of users. Users holding VRA tokens can also directly support and contribute to the Verasity ecosystem. In addition, VRA is a cryptocurrency with the potential for appreciation in the future and is also a good investment asset. With the continuous development of the Verasity ecosystem, holders of VRA tokens can enjoy the benefits brought by the token appreciation. Currently, VRA tokens have been listed on mainstream trading platforms such as OKX, Huobi, Kucoin, Gate and Bitget.
At present, $VRA is becoming a potential asset that is highly watched and severely underestimated in the current AI track.
In the bull market, $VRA is expected to usher in a new round of explosion
$VRA is one of the most undervalued assets in the AI track. On the one hand, the project's business is expanding, and it has in-depth cooperation with a series of well-known Web2 giants, advertising companies, etc., and its products are integrated by some leading video streaming platforms. At the same time, the AI track is ushering in a new round of outbreaks. As the first AI model serving the advertising fraud field, Verasity's value is becoming more prominent, and it is expected to usher in a wave of investment in Verasity in the market. Driven by the bull market and ETF effects, $VRA is expected to usher in an outbreak in the subsequent market.
Since its launch in 2021, Verasity has continuously launched a series of products and services to the market, and has reached a strategic partnership with IAB, the world's leading advertising business organization. The IAB organization currently has 750 member companies, including world giants such as Google, Facebook, and Microsoft. Verasity is actively promoting in-depth cooperation with these giant companies.
The launch of VeraViews and VeraAds services is not only reshaping traditional advertising, but will also further accelerate the growth of the Verasity ecosystem.
This not only builds a solid value foundation for the Verasity ecosystem, but also brings application scenarios and long-term investment expectations for $VRA. Verasity will also further expand its revenue based on this and promote the destruction and deflation of $VRA.
Verasity is backed by a huge business network and user base. It has established a huge business relationship network and incentive system, accumulated B-end and C-end user groups, and its digital ecosystem has more than 150 million visitors per month.
In the Web3 field, Verasity also has a huge community foundation, with more than 660,000 community members and more than 93,000 coin holding addresses, which means that $VRA itself has a very solid value base.
In October last year, 10 billion $VRA tokens were destroyed, accounting for 50% of its total circulation, making it the asset with the largest destruction in the cryptocurrency field. Since then, $VRA has continued to destroy. At the end of last year, $VRA destroyed another 50 million tokens, and continued to destroy them in the future. At the same time, Verasity also announced that it would extend the staking plan to 2025 to promote the tightening of the ecosystem and reduce the market circulation rate. Therefore, driven by the bull market sentiment, the continuously tightening $VRA has a relatively high market sentiment.
As a potential leader in a low-market-cap hot track, it still has a high room for growth
Verasity is one of the few AI+Web3+advertising projects. Both AI and advertising are blue ocean markets with great potential. With a solid technical foundation, a huge community and business network, it is expected to further expand its market share in the Web2 advertising market. Therefore, with the potential business, application, and revenue expectations, Verasity also has extremely high market valuation expectations.
Previously, among the undervalued projects with a market value below $150M counted by Crypto Dep, $VRA was listed. It also expected that $VRA assets would reach a higher market value in the future, believing that it still has room for a market value increase of about 10 times. Under the catalysis of the bull market, as well as the promotion of a series of factors such as its ecological expansion and token destruction, the probability of achieving this expected goal is relatively high.
#VRA Currently, it has been listed on almost all the top exchanges such as OKX, Huobi, Bitget, Gate.io, LBank, Kucoin, AscendEX, MEXC, CoinEx, BitMart, etc., but it has not yet been listed on Binance, which also lays the groundwork for another outbreak of $VRA. Once $VRA is listed on Binance, there will be another strong rise! Therefore, it is a wise move to take advantage of the current market slump and wait for the bull market to be listed on Binance and explode.
Serious reminder: The above article only represents personal opinions and does not constitute investment advice. If you invest based on this, all risks are at your own risk. Investment is risky and you should invest with caution.
