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The project team brought 20,000 condoms into Singapore, but the creative promotion was intercepted by customs
 
At the recent Token2049 conference, an unexpected incident caused a stir in the crypto circle. In order to stand out from the many exhibitors, an ambitious project team carefully planned a unique promotional event. They brought 20,000 condoms printed with project promotional patterns, ready to distribute them vigorously during the conference to attract attention. However, this batch of creative promotional materials was detained by customs when entering Singapore, which was unexpected by the team.
 
Unlimited creativity, but customs did not buy it
 
The project team originally hoped to win attention at the highly competitive Token2049 conference through this bold and topical promotional method. They believe that condoms, as a daily necessity, combined with the unique pattern design of the project, can cleverly convey the brand concept, which can both trigger discussion and deepen impressions.
 
However, the ideal is full, but reality gave them a blow. Singapore Customs discovered this batch of special items during the inspection. Because it involved medical devices and was not approved, it was detained in accordance with regulations. The project team's publicity plan was stranded.

Under the regulations, compliance comes first

According to Singapore's import regulations, the import of medical devices such as condoms is strictly controlled. The Health Sciences Authority of Singapore clearly stipulates that the import of such items requires authorization from relevant departments and must pass specific quality inspection procedures. This is to ensure that medical devices used by the public are safe and reliable and meet national standards.

The project team brought a large number of condoms printed with promotional patterns into the country without applying for permission in advance, which clearly violated the above regulations. It is also the duty of Singapore Customs to detain the items in accordance with legal procedures.

Profound lessons, need to be cautious in the future

This incident is undoubtedly a profound lesson for the project team. While pursuing creativity, they neglected to understand and comply with local regulations, resulting in the failure of carefully planned publicity activities. Not only did it waste a lot of manpower and material resources, but it may also have a negative impact on the brand image.