El Salvador President Nayib Bukele used Bitcoin adoption as a PR stunt, according to TIME journalist Vera Bergengruen. In an interview, she noted that Bukele's advisers called it "the great rebranding."
- Bukele, a former PR man, is focused on image, not results.
- BTC adoption has not changed the country's economic situation.
- The "Bitcoin City" project is still unfinished three years later.
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