NEAR Protocol's Bold Marketing Stunt: Is HiJack the Future of Crypto?
TL;DR
- NEAR Protocol's recent marketing stunt featured a masked figure named HiJack, drawing inspiration from the infamous Max Headroom incident to engage crypto enthusiasts.
- Despite the creative approach, NEAR's price dropped by 2%, raising questions about the effectiveness of the campaign ahead of its upcoming hackathon.
Who would have thought that a character from the 1980s could inspire a crypto project? NEAR Protocol executed a unique takeover of its social media channels, featuring HiJack, a masked figure who disrupted the usual content with cheeky critiques of the crypto space. This campaign echoes the infamous Max Headroom incident, where a hijacker took over a broadcast in 1987, creating a bizarre spectacle.
HiJack's message was pointed, urging crypto enthusiasts to "get a real job" and dismissing their aspirations as "web3 trash." He questioned the trust in blockchain networks like $SOL and $ETH compared to established tech companies like Apple and Amazon. This sentiment resonates with many, as skepticism about cryptocurrencies remains prevalent among the general public.
While the stunt gained attention, the mixed response raises concerns about its impact on NEAR's reputation. Some praised the creativity, while others warned it might backfire. Despite the buzz, NEAR's price saw a decline of around 2% within 24 hours. Will this marketing strategy effectively drive attendance at the hackathon in November?
What are your thoughts on NEAR's marketing approachâcreative genius or misguided stunt?
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