New boy band project combined with Web3 technology
Previously, "CryptoCity" reported that Yasushi Akimoto, an important promoter of AKB48 and Nogizaka46 and also a famous Japanese music producer, has once again joined hands with entertainment industry giants to launch a new boy group selection plan after launching the metaverse idol project "IDOL 3.0 Project" Draw "MEN'S YOAKE AUDITION 2024".
The audition is open to males aged 13 to 24 and will be open for registration from September 7 to October 31, 2024. It is worth noting that this project is not only another major music project for Yasushi Akimoto, but also introduces Web3 blockchain technology for the first time, using the "Soneium" blockchain developed by Sony, with the intention of completely changing the interaction between fans and idols. Way.
MEN’S YOAKE AUDITION 2024 Selection Program Conditions
Web3 technology integrated into idol selection
Yasushi Akimoto serves as the chief producer of this selection plan and has joined forces with a number of entertainment industry giants, including W TOKYO (organizer of Tokyo Girls Show), Asobi Systems, Twin Planet and other companies. Through YOAKE Entertainment, they aim to build a boy band with global market potential. The biggest highlight this time is the introduction of Web3 blockchain technology. Through the Soneium blockchain jointly developed by Sony and Startale Labs, a new interactive ecosystem is built between idols and fans.
Soneium is a blockchain technology platform based on Ethereum Layer 2, providing a more efficient and interactive application environment. Through this platform, fans can not only enjoy their idols' music works, purchase peripheral products, or participate in events, but all their interactive behaviors will be converted into actual actions to support their idols, forming a transparent and valuable support system.
Such blockchain technology can not only ensure that fans' contributions to idols can be quantified, but also deepen the connection between idols and fans, and allow fans around the world to break through language and geographical restrictions and participate in idol support activities.
Fans’ interactive behavior through the platform can be converted into actual support actions
MEN’S YOAKE’S VISION
This selection is not limited to the Japanese market. YOAKE Entertainment has made it clear that it will expand its functions globally and carry out content and promotion in multiple languages, with the intention of creating a boy group that transcends national boundaries. The selected candidates will make their debut on the stage of "Tokyo Girls Show Spring/Summer 2025" in March 2025. This series of initiatives demonstrates the company’s ambition to build a new global entertainment economic circle through blockchain technology.
In addition, Soneium’s blockchain technology will also introduce a token-based economic model so that every support from fans can be quantified and made transparent. Whether it is music playback, peripheral product purchases, or event participation, all fan behaviors will be recorded through the blockchain and converted into tokens to support the development of idols.
The launch of MEN’S YOAKE is undoubtedly the latest move by entertainment industry giants such as Yasushi Akimoto and Sony to further promote the globalization of Japanese idol culture through Web3 technology. This selection is not only an idol selection, but also an avant-garde attempt to combine technology and entertainment, symbolizing an important step for the Japanese idol industry to enter the digital and blockchain era.
Tokyo Girls Show 2025 spring and summer event map
This article is reproduced with permission from: CryptoCity
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