During every festival, merchants are all smiling, after all, this is the golden period for earning dividends. Many projects and opportunities are missed because of lack of clear ideas. At the critical moment of making money, such as the Mid-Autumn Festival, you must not miss the opportunity. Giving gifts during festivals is commonplace, and it would be best if you can give gifts in a cost-effective and affordable way. If you can take advantage of people's psychology of wanting to get a bargain, believe me, you have mastered a secret to making money.
During the Mid-Autumn Festival, the number of people on the street increases sharply. As long as there are crowds of people, money can be made. When it comes to the Mid-Autumn Festival, mooncakes are an indispensable traditional food. They are round and full, which symbolizes reunion and harmony. Today I browsed Taobao and found that those mooncakes with high-end basket packaging are selling well. The packaging looks particularly high-end. Next, let's take a look at the cost of mooncakes and where to get them.
Doing a project is doing business, which is usually a process of buying at a low price and selling at a high price. Open 1688, as the preferred purchasing platform, and search for "moon cakes in a basket": Why does this look so familiar? You can see that the same moon cakes have a huge difference in price on different platforms. The price of moon cakes that originally cost 69 yuan has more than doubled. Let's take a look at ordinary bulk moon cakes on 1688: the cost of a single moon cake is less than one yuan. But if you sell bulk moon cakes directly, no matter how you promote it, I'm afraid no one will be interested. Why? Because gift giving is about face, and face is often supported by packaging. Let me ask, is it more face-saving to carry bulk moon cakes to visit relatives, or is it more face-saving to carry moon cakes in gift boxes? The answer is obviously the latter.
So, let's give these loose mooncakes new clothes and immediately upgrade their grade. I searched for mooncake gift boxes on 1688: I can see that these exquisite mooncake gift boxes can be purchased for less than ten yuan. I opened one at random and took a look: such gift box packaging and price are definitely worth full marks. Everyone knows how much mooncakes packaged like this sell for outside. Let's calculate the cost. One gift box can hold four to eight mooncakes. The mooncake is calculated at one yuan, plus the gift box of three yuan. The cost of the whole gift box with mooncakes is about 7-12 yuan.
A gift box for four mooncakes costs about 7 yuan, six mooncakes about 9 yuan, and eight mooncakes about 11 yuan. With such a small amount of money, it is enough to package a very delicate and beautiful gift box of mooncakes. Next, let's explore the strategy of making a quick profit.
Strategy One: Exchange supermarket receipts for mooncakes.
Perhaps you have noticed that there is often a stall at the exit of a shopping mall or supermarket, which says that the manufacturer is offering promotional activities. Customers can exchange their shopping receipts for a bottle of high-end red wine at a low price. Specifically: Customers who shop in supermarkets can enjoy the special price of 38 yuan, 58 yuan, or 78 yuan for high-end red wine with an original price of 150 yuan to 300 yuan. With the huge flow of people in shopping malls and supermarkets, the information gap is the magic weapon for making money. Everyone wants to take advantage of a small bargain, so they line up with their receipts to exchange, and easily complete more than a hundred orders every day. The cost of red wine is even lower, less than 2 yuan a bottle, and it sells for dozens of yuan. Compared with the profit, the daily rent of the supermarket stall is almost negligible. After learning this routine, you can make money by using the information gap.
Preparation
Venue: First negotiate the rental of the stall at the entrance with the relevant person in charge of the supermarket. The price varies in different cities.
Personnel: It is best to have a combination of one man and two women. Girls have a natural advantage in sales, and boys can do some heavier work in addition to sales. Then there is the need for uniform clothing. Girls can put on some light makeup to make an easier impression on customers.
Copywriter: Go to Taobao and make a few poster pictures;
It also says:
The manufacturer is doing an activity. If you spend more than 19 yuan in the supermarket, you can exchange the receipt for a beautiful mooncake worth 88 yuan for 29 yuan (8 boxes of mooncakes cost about 11 yuan)
The manufacturer is doing an activity. If you spend more than 29 yuan in the supermarket, you can exchange the receipt for a 158 yuan exquisite mooncake for 39 yuan (6 boxes of mooncakes cost about 9 yuan)
The manufacturer is doing an activity. If you spend more than 39 yuan in the supermarket, you can exchange the receipt for a beautiful mooncake worth 198 yuan for 59 yuan (8 boxes of mooncakes cost about 11 yuan)
The manufacturer is doing an activity. For every 59 yuan purchase at the supermarket, you can exchange the receipt for a 298 yuan exquisite basket mooncake (cost 69 yuan) for 100 yuan.
During the Mid-Autumn Festival, everyone wants to spend a low price to buy mooncakes with a high cost performance as gifts, and this routine makes people think they have taken a great bargain. Affordable price, exquisite packaging, the most suitable gift. I will tell you whether the way I play makes money or not.
Today I will talk about the first method of selling mooncakes. Stay tuned and I will continue to update tomorrow!!
