Floki reaches multi-year sponsorship agreement with University of Miami athletic department, Valhalla becomes official sponsor

According to TechFlow, Meme coin Floki announced a multi-year partnership with the University of Miami Athletic Department, and its Play-to-Earn MMORPG blockchain game Valhalla will become the official sponsor of the 2024-25 season.

Under the agreement, Valhalla will be featured in the University of Miami's most watched sports, including American football, men's basketball and women's basketball. The University of Miami has a proud history of 21 team national championships and 85 individual national championships.

As a sponsor, Valhalla will receive extensive exposure on social media and in-stadium displays, and every time the Miami Hurricanes score a field goal, Floki will make a donation to the Canes Connection, the school's official NIL organization.