There are leaders in every round of market, so why don’t you make money? The reason is simple: you can’t hold on to it.

Using some practical examples may make it more vivid.

For example, I learned about the BRC20 track in early April, and I knew that I could inscribe on the Bitcoin network through unisat.

The price was very low at that time. The general judgment at that time was: this thing is backed by Bitcoin, the concept is sufficient, the market value is small, and if the market hype is high, it may be very fierce.

But the technology is not very meaningful. I have a bias against technology, so I am not motivated to participate, so I did not participate. Later, Ordi was listed on Ouyi and other platforms, and the market fomo sentiment was increasing.

But I always thought about entering the market after a slight correction, and then I missed the opportunity.

During this process, I also saw some friends who participated in the market very early, but they basically made a small profit in the middle and then ran away. With a rise of tens of thousands of times, they may only get 10 times at most. Those who couldn't hold on basically became short-term investors later.

But we didn’t completely miss out on this market. For example, those who followed us to buy new SATS RATS CHAX DOVA in the early days made at least ten times the profit on each of them. The profit on SATS from mid-September to now is 50 times!

For example, the Ethereum ecosystem "catch-up" two days ago. Friends who often pay attention to group messages know that it has always had a demand for catch-up. After all, so many currencies have risen, and it must express something as the king of the ecosystem. On that day, I saw BTC pullback, but ETH rose (due to news of the Cancun upgrade). At that moment, I thought of OP and ARB, which are the two leaders of Ethereum L2.

At that time, OP's increase was 2.9%, while ARB's increase was 1.5%. Their circulating market capitalizations were similar, but my first reaction was to choose OP because it had been online for a long time, and more importantly, it had experienced several rounds of ups and downs and had popularity (this is very important), while ARB had been falling since its launch, and had not gathered popularity through ups and downs.

But this time many people will make the same mistake: wait for it to pull back before buying? While they are hesitating, OP’s increase exceeded 10%, while ARB’s was only 6%. At this time, they are greedy for bargains again: forget it, ARB’s increase is small, buy it. The next day, OP’s maximum increase exceeded 30% while ARB’s was less than 15%. Cutting off the beginning and the end, basically no money was made.

Let me give you a recent example. The first time DOVA was recommended for everyone to buy was at around 0.0016, and many people didn’t take it seriously. Then I recommended it several times at around 0.004 and 0.006, but no one paid attention. When the price reached the highest, 0.015, they asked me if I could still buy. This is the cognitive difference. They didn’t buy at low prices, but thought about chasing them at high prices. To integrate knowledge and action, the human nature that needs to be overcome is indeed too great.