In the past year, the cryptocurrency market has fluctuated violently, with the approval of Bitcoin and Ethereum spot ETFs causing market ups and downs, as well as the rapid collapse of altcoins due to each other's failure to take over. The market has been more sluggish than bright, and traffic and attention have begun to gather towards leading projects and platforms, bringing severe challenges to the development of the crypto industry and exchanges.
In such a treacherous and ever-changing environment, the 4E trading platform, which was launched only one year ago, has successfully stood out from its peers. With its diversified business layout and sound operating strategy, it has steadily moved forward in the turbulent market, continuously expanded its business territory, won the trust of the majority of users, and become a leader in the industry.
On the occasion of its first anniversary, the 4E trading platform delivered a satisfactory performance report: the number of registered users exceeded 1.2 million, the platform supported more than 600 types of financial assets, the daily trading volume exceeded US$780 million, and its global influence ranked 38th.
These data are not only the operating results of the 4E platform in the past year, but also prove the strength of its platform. No matter which of the above data is compared with other trading platforms, users will not think that this is the achievement of a trading platform that has only been online for one year.
The 4E platform was launched at the end of August last year. It is committed to building a one-stop global financial asset trading platform that integrates different financial assets on one platform. Users can trade global high-quality assets with one click through encrypted assets. It not only supports cryptocurrency, fiat currency, spot and contract transactions, but also supports foreign exchange, US stocks, indexes, gold and other commodity transactions.
It is like a "jack of all trades", demonstrating extraordinary flexibility and foresight in its diversified business layout.
One year after launch, the number of global users exceeded 1 million
On August 15, the 4E Exchange platform launched a series of anniversary activities to give back to users for their support of the platform over the past year, such as giving away 5U contracts and derivatives coupons upon registration, first-time depositors can win a gift package reward of up to 1,400 USDT, users who suffer trading losses can receive compensation, etc.
In the past year, the 4E Financial Trading Platform, which started from scratch, has quickly gained a foothold in the fiercely competitive crypto market with its diversified product advantages. The platform's 24-hour trading volume during peak periods has reached US$50 billion many times, comparable to the leading CEX.
The series of impressive data presented in the 4E anniversary celebrations are a powerful testimony to its development and growth.
In terms of user data, more than 1.2 million people in more than 20 countries and regions around the world have registered on the 4E platform, and the number of global interactive users has exceeded 1 million. Its APP has long been ranked first in downloads in the Vietnamese AppStore. According to Feixiaohao data, the 4E platform currently ranks 38th in the world.
In terms of asset layout, the 4E platform currently supports more than 600 trading currencies and asset pairs. If traditional financial assets such as foreign exchange and stock indexes are added, the number of tradable assets has reached 880+. During the same period, Binance supports 1,504 currencies and OKX supports 733.
In terms of core business trading volume, the daily trading volume of the 4E platform exceeded US$750 million, of which the daily trading volume of contracts exceeded US$350 million, and the daily trading volume of traditional financial assets was US$300 million. On August 20, the trading volume on Coinbase, the world's second largest CEX platform, was only US$1.7 billion in 24 hours.
Judging from the operational data, 4E has clearly squeezed into the forefront of cryptocurrency trading platforms. Behind this remarkable achievement is the result of the 4E platform team's continuous efforts to listen to users' voices and deepen product technology.
In terms of product design, before going online, the 4E platform went through three years of product research and development and polishing. Through research and analysis of existing encrypted trading platforms, it was found that although the cryptocurrency market has great potential, there is obvious cyclicality, and traditional financial markets such as foreign exchange, commodities, and US stocks are also full of opportunities. However, the current financial market players, those who trade stocks, foreign exchange, and crypto assets belong to different camps and are separated from each other. Users need to switch frequently between different platforms, and the trading barriers between different markets make asset allocation cumbersome. 4E hopes to solve these problems.
Through the development of diversified products, the 4E platform not only supports common cryptocurrency transactions such as coin-to-coin and contracts, but also brings together diversified traditional financial assets such as US stocks, indexes, foreign exchange and commodity trading, allowing users to trade global high-quality financial assets in one stop, improving the convenience and efficiency of investment.
As an exchange, the security of assets is the primary consideration for users when choosing a trading platform. 4E is well aware of this and attaches great importance to the security of user assets. It always regards ensuring the security of user assets as the platform’s first goal.
In terms of fund management, 4E first implemented a strict multiple sets of cold and hot wallet separation management mechanisms for the encrypted assets on the platform, storing the vast majority of user encrypted assets in multi-signature cold wallets. The multi-signature and threshold signature technologies ensure the security of the private key signing process, and multi-person and multi-location backups ensure the security of private keys. This management method greatly reduces the risk of asset theft.
In addition, 4E has also established a risk protection fund of US$100 million to deal with various sudden black swan events. The funds in this fund are entirely the platform's own funds and are stored in an independent address. The platform will also continue to allocate part of its profits to this fund to ensure that funds are used for specific purposes. It is mainly used for full advance payment of various extreme and unexpected events.
According to Nansen data, the value of assets stored in the addresses disclosed by 4E Venture Fund is currently $173 million, mainly in ETH and BTC, of which ETH accounts for more than 85% of total assets.
The dual security protection mechanism of "cold and hot separation management + $100 million risk protection fund" provides users with all-round asset security. Even in the face of unexpected events, users do not need to worry about the safety of their funds. The platform can quickly withdraw funds from the risk reserve fund and pay users in full in advance. There is no need to worry about the safety of their assets being affected by platform funding issues. This undoubtedly enhances users' trust in 4E Exchange and lays the foundation for the long-term and healthy development of the platform.
Diversified product strategies create a one-stop financial asset trading platform
The 4E platform was launched at the end of August last year and has established a firm foothold in the crypto market in just one year. In addition to its ultimate pursuit of product user experience, it also benefits from its unique diversified product layout strategy to meet users' multi-asset investment needs.
Unlike traditional CEX, the 4E platform is not limited to cryptocurrency trading. Its business scope covers a wider range of fields and also provides traditional financial asset trading services such as foreign exchange, commodities, indices, and US stocks. The development of these businesses not only enriches the platform's product line, but also provides users with cross-asset class investment opportunities.
4E is committed to building a one-stop global financial asset trading platform. By integrating different financial assets on one platform, users can trade global high-quality assets with one click through encrypted assets. This not only eliminates the tedious steps of cross-asset and cross-platform transactions, but also meets the needs of different risk preferences and investment strategies, helping users to grasp investment opportunities in different markets in one stop.
At present, the traditional financial assets available for trading on the 4E platform include more than 50 foreign exchange assets such as the US dollar, euro, and pound sterling, nearly 50 star high-quality Hong Kong and US stock assets such as Tesla (TSLA), Google (GOOG), Nvidia (NVDA), and Coinbase (COIN), as well as major global economic stock index assets such as the Dow Jones, Nasdaq, and S&P indices, and a variety of commodities such as energy, gold, and silver precious metals.
There is no need for complicated account opening and deposit procedures. Users only need to recharge USDT on the 4E platform to directly participate in the above-mentioned US stocks, gold and other asset investments with one click, and can operate in both long and short directions. Users can enjoy up to 500 times leverage trading to maximize investment returns.
The diversified product strategy not only demonstrates 4E’s deep insight into market demand, but also meets the needs of users with different risk preferences, and further expands the platform’s customer base.
According to official data, the daily trading volume of traditional financial assets on the 4E platform has exceeded US$300 million.
In its core business of crypto assets, in addition to common currency-to-currency, fiat currency, spot and contract trading and other product functions, 4E is constantly innovating and keeping up with industry development and changes.
In May, we cooperated with Visa to launch a crypto consumption card. Users holding 4E financial cards can use crypto assets for payment in daily life just like using traditional credit or debit cards.
The 4E Visa consumer card has no annual fee or handling fee and does not require KYC. When applying, you only need to pay a 10U card opening fee and a minimum 10U recharge amount to obtain it. Users can recharge cryptocurrencies into the 4E Visa consumer card and use it directly as legal tender anytime, anywhere in real time at millions of merchants in 200+ countries around the world, without the need for cumbersome exchange procedures or worrying about exchange risks.
In July, 4E launched an innovative series of financial products, providing three options: current financial management, fixed-term financial management and quantitative financial management. Different products have different cycles and deposit and withdrawal flexibility to help users achieve steady appreciation of crypto assets in the volatile crypto market, so that users can have stable returns in the uncertain crypto market and realize real passive income.
Through a variety of financial products, 4E supports users to flexibly adjust their investment strategies and capital layout according to their own risk tolerance, investment goals and other personalized needs, so as to realize the preservation and appreciation of crypto assets and reduce the risk of market volatility.
In addition to innovative products such as financial cards and financial management, the 4E platform has also launched new functions such as copy trading, strategy trading, mortgage lending, and simulated trading. Among them, copy trading mainly supports two products: crypto contracts and foreign exchange. Users can easily copy the trading strategies of investment experts with one click. For example, novice users can make profits by copying professional contract traders.
Steady foothold in Southeast Asia and continued global expansion
Not only is 4E a leader in product innovation, it is also actively expanding its global business. If the diversified product strategy is the secret to 4E's rapid success in the CEX market, then the global market operation strategy is the booster for its rapid brand awareness.
In terms of global market layout, 4E has already established a firm foothold in Southeast Asian regions such as Vietnam and Thailand. Data shows that 4E APP has long been ranked first in the Vietnamese App Store download list and is one of the most popular and trusted cryptocurrency trading platforms in the Vietnamese market.
The recognition of the 4E platform by users in Southeast Asia can also be seen from two recent offline events. In May, the 4E summit held in Vietnam attracted more than 800 participants and was widely reported by about 31 official and mainstream media in Vietnam; in July, 4E's offline closed-door event in Thailand attracted more than 100 KOLs and industry professionals from Southeast Asia to participate.
4E Group CEO once said that 4E will continue to increase resource support and investment in the Vietnamese market, and will make full use of its successful experience in Vietnam as a springboard to further promote the growth of global business.
By holding multiple offline events in Vietnam, Thailand and other places, 4E has achieved full coverage of the Southeast Asian market and formed its own brand influence and appeal. The next step is to replicate this experience and expand into Japan, South Korea, Asia-Pacific, Latin America, Turkey and Eurasia.
In terms of exporting influence, 4E has always been a benchmark in the encryption service provider industry, and has joined hands with the Argentine football team to export encryption culture to the sports circle.
As early as March this year, 4E announced that it had signed a contract with the Argentine national football team and officially became its global sponsor. This is another major collaboration between a crypto brand and a sports brand, which will bring crypto fever to the sports arena and reach passionate audiences and fans around the world who love sports.
In May, former Manchester United player and Argentina national team star Veron attended the Vietnam Summit as a special guest of 4E and presented signed jerseys to fans on the spot; in July, during the America's Cup, 4E's brand logo appeared in the Hard Rock Stadium in Miami, USA, attracting the attention of fans around the world.
Since there is a high degree of overlap between the crypto population and sports fans, it has long been a brand consensus for crypto service providers to join hands with the sports circle. For example, crypto asset exchanges such as OKX, Coinbase, and Crypto.com have previously reached sponsorship cooperation with sports events and clubs.
As 4E said, both crypto and sports are full of vitality, focusing on technological innovation, speed and performance while also taking into account reliability. By cooperating with well-known brands and figures in different fields, it will reach a wider user group, enhance brand awareness and bring more diverse experiences to users.
4E has officially become the platinum sponsor of the 2024 TOKEN2049 Singapore Summit to be held in September. As an annual blockchain encryption industry event, TOKEN2049 brings together new industry consensus from the East and the West. It is a bridge to connect industry elites, gain in-depth understanding of industry dynamics, explore cutting-edge trends in encryption, and promote global cooperation. It is also the world's most influential encryption summit ceremony. It is reported that there have been more than 500 offline activities around it. As the platinum sponsor of TOKEN2049 in 2024, 4E will be on the same stage with well-known encryption companies such as Coinbase. At the same time, it will set up an exclusive booth and a series of offline interactive activities such as "Ice Cream Bar" during the conference to reach hundreds of thousands of industry elites attending the conference.
Bringing the brand to the world's top football matches and influential crypto industry summit events reflects 4E's brand marketing strategy that focuses on the global market.
Despite the fierce competition in the exchange market, the emerging platform 4E has stood out from the fierce market competition in just one year by attaching great importance to the security of user assets, its diversified business layout, stable operation strategy and forward-looking global layout. By continuously polishing products, keeping up with market development and user attention trends, and launching diversified trading products, 4E has finally won the widespread trust of users, and through a number of strategic initiatives and market expansion, it has continuously consolidated its position and influence in the encryption industry, providing users with more abundant financial products and services. It can be said to be the fastest growing trading platform.
