Trump’s new crypto business will offer access to “high-yield” investments.

World Liberty Financial is “the only crypto DeFi platform backed by Donald J. Trump,” according to metadata on the homepage.

Former US President Donald Trump’s mysterious new crypto business plans to offer access to “high-yield” opportunities, according to a hint embedded in the website of the project called World Liberty Financial.

Metadata for worldlibertyfinancialcom indicates that “the only crypto DeFi platform backed by Donald J. Trump” will connect users to “the best decentralized finance tools for secure, high-yield crypto investments.” It urges users to “join the financial revolution today!”

A trademark for World Liberty Financial filed in mid-July also points to a partnership with DeFi. The attorney who filed the trademark paperwork, Alex Golubitsky, confirmed to CoinDesk on Thursday that the trademark relates to Trump’s crypto ventures and directed further inquiries to a press office associated with worldlibertyfinancialcom.

Trump and his son Eric have been promoting World Liberty Financial as the Republican presidential candidate’s latest foray into the world of crypto. Earlier this week, Trump launched a fourth NFT collection in an attempt to repeat his previous multimillion-dollar successes selling cryptocurrency collectibles. He is also separately pledging to make the United States the “crypto capital of the planet” if elected.

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