The potential for EURI to rise depends on several factors. As a euro-backed stablecoin, it is supposed to maintain a fixed value of 1 euro per EURI. Therefore, under normal circumstances, the value of EURI is not expected to rise much above 1 euro, as it is designed to provide stability and not to generate speculative gains.

However, there are other factors that may affect its popularity and use:

1. **Adoption and Usage**: If EURI is widely adopted in digital payments or as a means of hedging against the volatility of other currencies, this may increase demand for it and thus improve liquidity.

2. **Regulation and Compliance**: Being the first bank-backed stablecoin that is compliant with the EU MiCA regulations gives it a regulatory advantage that may make it safer and more attractive to large financial institutions.

3. **Promotions**: Promotions such as no trading fees on Binance may increase its appeal and attract more users at the moment.

If you are looking to make a profit on your investment, it may be better to look at cryptocurrencies with higher volatility rather than stablecoins like EURI. However, EURI may be an excellent option for investors looking for relative stability in their digital portfolio.