BlockDAG announced a $10 Million, three-year global partnership with Borussia Dortmund (BVB).
Borussia Dortmund is a German professional football club based in North Rhine-Westphalia.
On August 14, 2024, Crypto(dot)com announced its global sponsor of the UEFA Champions League.
According to archives, Sam Bankman-Fried, the founder of the now-collapsed FTX exchange, pioneered establishing partnerships between cryptocurrency companies and sports teams worldwide.
FTX became the official sponsor of the ICC Men’s Cricket World Cup, marking a significant milestone in integrating crypto into the global sports industry.
According to recent information, BlockDAG announced a $10 Million, three-year global partnership with Borussia Dortmund (BVB). As per experts, the alliance is being influenced by the surging adoption of crypto globally.
BlockDAG is a distributed ledger technology combining elements of blockchain and directed acyclic graph (DAG) architectures. It’s designed to provide a scalable, secure, and flexible platform for various applications, including cryptocurrency, smart contracts, and IoT data management.
Borussia Dortmund is a German professional football club based in North Rhine-Westphalia. They are one of the most successful and popular clubs in German football, with a substantial following and a rich history.
The recent sponsorship is claimed to be the most significant crypto-related alliance in the history of Germany’s football.
Carsten Cramer, Marketing director of Borussia Dortmund, said, “We are very glad that we are developing our partnership with BlockDAG,” adding, “This partnership underlines our approach in searching for the most advanced technologies, proving that our club is and will stay in the lead as in the game as outside of it.”
2024 Crypto-Related Sports Sponsorships
On August 14, 2024, Crypto(dot)com announced its global sponsor of the UEFA Champions League.
Steven Kalifowitz, Chief Marketing Officer, said following the alliance, “Teaming up with one of the world’s leading sports leagues marks a major milestone for Crypto(dot)com,” said. “This partnership represents a significant step forward for our crypto exchange, and we’re excited to collaborate with a like-minded organization to drive innovation and engagement.”
Bitpanda announced a partnership with AC Milan in the 2nd week as its official crypto trading partner for the upcoming 2024/25 Serie A season. This alliance aims to drive digital innovation and enhance fan engagement through exclusive content and experiences.
Deloitte Tohmatsu Group and Astar Network have joined forces to transform the sports industry through blockchain-driven innovation.
This groundbreaking partnership, announced in Feb 2024, is poised to make a significant impact in the sports world, harnessing the potential of blockchain technology to drive growth and innovation.
Their effort concentrates on creating Astar zkVM-compatible NFT development tools for Layer 2, which promises to increase transaction efficiency on Ethereum.
TRON and HTX have teamed up with a top goalkeeper to prioritize user asset protection, as announced on X, on June 14. While the partnership’s specifics remain wrapped, HTX commemorates this event with a special giveaway.
Crypto Market Price Update
The cryptocurrency market capitalization reached $2.11 Trillion after a decline of over 3.63% intraday. The sudden drop in Bitcoin price allegedly fuels the momentum of the decline.
Source:CoinMarketCap
BTC prices fell 12.69% in the past 30 days and 11.09% in a quarter. Although in the YTD (year to date) time frame, its price is in addition to 38.77%. The press time trading price of Bitcoin was trading below 20, 50, 100, and 200 EMA (Exponential Moving Average).
