Mohamed, thank you for taking the time to talk with us. Your journey in the casino industry is impressive. Can you please share how you started your career and the key milestones along the way?
Thank you for having me. My career began in a rather unusual way. I started working as a croupier in a small casino in Atlantic City. It was a challenging job that required maximum concentration and an understanding of the players. During that time, I learned a lot about human psychology and player behavior at the table. Over time, I moved up to the position of gaming hall manager at the Claridge Casino, where I was responsible for overseeing several tables and maintaining a high level of service.
Later, I was offered a job in Las Vegas at the famous Riviera Hotel and Casino, where I took on the role of marketing manager. That was a turning point in my career. I realized the importance of not just managing gaming operations but also effectively promoting the casino, building a brand, and attracting and retaining customers. It was there that I began to develop my marketing skills, which later became key to my success in the online business.
That’s an impressive journey! In 2015, you decided to focus on online casinos. What was the primary motivation for this shift?
The online sector was rapidly developing, and I realized it was the future. Physical casinos will always attract players with their atmosphere and traditions, but online platforms offer something entirely new — accessibility and variety. I saw massive potential in this area and decided to apply my knowledge and experience to create a successful online casino. At 888 Casino, I was able to implement my ideas and strategies, which helped the brand become one of the most popular in the United States.
What are you currently working on, and how did you come up with the idea of creating a crypto casino?
In 2016, I became acquainted with cryptocurrency and was amazed by its potential. The idea of creating a crypto casino came almost immediately. It was the next logical step in the industry’s evolution — combining two rapidly growing areas: online casinos and cryptocurrency. Over the past few years, I have been working on attracting investments, developing the platform, and building a team to bring this idea to life. We are now in the final stages of preparation for the launch, and I have no doubt it will be a revolutionary event in the gambling world.
Cryptocurrencies and blockchain technology indeed open new opportunities for the gambling industry. What do you think are the main advantages of a crypto casino over traditional online casinos?
The main advantages, in my opinion, are anonymity and security. Cryptocurrencies provide high data and transaction protection, which is especially important for players. Additionally, thanks to blockchain, all transactions become transparent and easily verifiable, which increases customer trust in the casino. That’s a new level of security and fairness that traditional online casinos cannot technically guarantee.
What’s the role of marketing in promoting a crypto casino, given the specifics of this segment?
Marketing plays a key role. It’s not only essential for attracting new users but also for delivering the benefits of cryptocurrencies and blockchain technology. Many potential customers are still not well-informed about how crypto casinos work, and our task is to convey this information. We need to build trusting relationships with customers by demonstrating the safety and transparency of our services. Also, we need to develop partnership programs and collaborate with well-known brands to expand our audience.
What strategies will you use to attract new players to your crypto casino?
We have a multi-channel approach. First, of course, there’s online marketing — SEO, contextual advertising, social media. Second, we will actively engage with crypto communities and participate in conferences and exhibitions to increase brand awareness among crypto enthusiasts. Third, special attention will be given to the loyalty program, offering players unique bonuses and incentives for using cryptocurrencies. We also plan to introduce innovative gaming mechanics, such as decentralized tournaments, which will add uniqueness to our casino.
An important aspect of crypto casinos is the use of blockchain. How do you think this technology will impact the development of the gambling industry in the future?
Blockchain has already changed many aspects of our lives, and I’m sure its influence on the gambling industry will only grow. One of the main advantages of blockchain is the ability to create fully transparent and trusted systems.
For example, with smart contracts, we can ensure that all game conditions are automatically met without human intervention. It allows players to be confident in the fairness of the casino, which, in turn, increases their trust and willingness to participate in games. Additionally, blockchain can reduce the operational costs of a casino, allowing it to offer players better terms.
How do you see the crypto casino market developing in the coming years? What trends and challenges do you foresee?
I’m confident that the crypto casino market will continue to grow and evolve. In the coming years, we will see an increase in the number of platforms offering such services and growing competition. One of the key trends will be the adoption of new technologies, such as smart contracts, which will allow for process automation and increased transparency in games. However, one of the main challenges remains regulation. Governments will seek ways to control this market, which could slow down its development but also create new opportunities for innovation.
You mentioned potential challenges in regulation. How do you see the relationship between crypto casinos and government regulators developing in the coming years?
The relationship between crypto casinos and government regulators is indeed a complex issue. On one hand, cryptocurrencies provide anonymity and decentralization, which regulators don’t always like. On the other hand, blockchain can offer transparency that traditional casinos simply cannot provide.
In the future, we will see more initiatives from governments aimed at regulating this area, possibly even creating new laws that consider the specifics of cryptocurrencies and blockchain technology. However, it’s important that this regulation is balanced and does not hinder innovation. The optimal scenario is a dialogue between business and the government that will create conditions favorable for all market participants.
Thank you for the interesting interview, Mohamed. We wish you success in your endeavors and look forward to following the development of your project.
Thank you! It was a pleasure to share my experiences and thoughts. I’m sure we have many exciting things ahead.
