Original author: Arain , ChainCatcher

Original translation: Marco, ChainCatcher

China's domestically produced AAA game "Black Myth: Wukong" was officially released at 10:00 Beijing time on August 20. Within one hour of its launch, the number of simultaneous online users exceeded 1 million, causing the Steam server to crash.

One hour after the game was released, its data had surpassed popular masterpieces such as "Cyberpunk 2077", "Elden Ring", and "Baldur's Gate". As of press time, the peak number of online users exceeded 2 million, topping the Steam online user list, becoming the third-ranked game in the historical peak number of online users of all Steam games. The top of the historical ranking is "CS 2" and "Dota 2".

The gaming industry is hot, and the capital market has also heard the news and started to hype related concepts. A-share related concepts have performed one after another. Wind data shows that as of the close of August 20, Qi Tian Technology (300061. SZ) stock price hit the daily limit, with a stock price increase of 20%; CITIC Publishing (300788. SZ) stock price hit the daily limit, closing at 29.86 yuan/share, an increase of 20%; Huayi Brothers (300027. SZ) stock price rose by 19%, closing at 2.94 yuan/share.

Cryptocurrencies that took advantage of the game's popularity had even more astonishing increases. According to gmgn.ai data, the meme coin $WuKong issued on Solana increased by more than 99999% in 24 hours that day, and one user earned $350,000 in 5 hours. At the same time, multiple trading pools of $WuKong meme coins appeared on Solana, with mixed increases and decreases. In addition, $WuKong meme coins also appeared on ETH and BNB, all showing different increases.

The most handsome guy of the night washed the X crypto circle

On the night of August 20, the Chinese crypto community was all about Black Myth: Wukong. It was because all the major Chinese crypto KOLs, exchanges, and media were all promoting Black Myth: Wukong: as long as you forward, follow, and comment, you may win the chance to play Black Myth: Wukong.

This is exactly what many Chinese-speaking cryptocurrency users need. Many users who participated in the lottery said that they had wanted to play it for a long time. "Black Myth: Wukong" successfully became the traffic center of the night.

According to incomplete statistics, the "Black Myth: Wukong" used for traffic diversion that night was mainly the 328 yuan deluxe version - the game has a total of 4 versions, namely the digital standard version priced at 268 yuan, the digital deluxe version at 328 yuan, the physical deluxe version at 820 yuan and the physical collector's edition at 1998 yuan. Among them, the physical collector's edition has been hyped up to a high price of more than 6,000 yuan on some second-hand transfer platforms.

However, the most ruthless person in this wave of marketing is undoubtedly Justin Sun, the founder of Tron. He directly posted his own poster with a series of activation codes attached. It was simple and crude, allowing users to claim them by themselves without setting any conditions. It was generous and open-minded, which also made the atmosphere of game users in the cryptocurrency circle very exciting.

Market is booming, major chains are busy issuing Wukong-related MEME coins

"The stocks have all reached their daily limit."

“All stocks related to this concept are rising.”

"Is there a Black Goku Meme? I feel like there's a wave of it."

“It’s already Lafite (same as “fei”, industry jargon, meaning it’s gone up very high).”

In a blockchain game community, members were excitedly discussing "Black Myth: Wukong" and its peripherals.

Currently, there are multiple $WuKong meme coins on the four public chains of ETH, BSC, Solona and Base. According to Geckotermina data, the main battlefield of $WuKong is still on Solana's Raydium, which has the largest 24-hour trading volume. The best performer is Uniswap V2 on the Base chain. As of press time, $WuKong's 24-hour increase reached 31077%. This may be because $WuKong on Uniswap V2 is newer than $WuKong on Solana's Raydium, and its liquidity is also weaker - currently more than 1,100 people have participated in this "game".

The largest $Wukong pool contract address on Solana’s Raydium is F7f9iebj97bVARvbRuPwUxG7gz75A5VfZLTj7kEfZ3X6. According to gmgn.ai data, more than 900 people have participated in this pool. The $Wukong was created by C6rFbLz2sQPCqcqjtib1hE69o1xgAuTu6aMqD9MWtBAD. The user’s total purchase cost was approximately $260,000. As of press time, the account has made a profit of approximately $350,000, with a floating profit of $5.8 million.

Of course, there is more than one $Wukong on Solana, but this pool has the largest volume and the highest increase. Other pools have mixed increases and decreases, and the liquidity in the pool is poor.

The NFT market was caught off guard

With the popularity of Black Myth: Wukong, NFT also wants to take advantage of the popularity. However, compared with the speed and convenience of Meme, which allows users to issue tokens with one click, NFT seems to be caught off guard.

Among some existing NFT concepts, NFTs related to "monkeys" and "apes" have not seen any unusual movements, and new NFT projects are still being prepared for minting.

There is an NFT called “SUn WuKong” which claims to be a collaboration between Tsai Chih-chung and Caturapramana Universe to launch the “Journey to the West” NFT, taking advantage of the popularity of “Black Myth: Wukong”, but they have not yet opened Mint - I wonder if “Black Myth: Wukong” will still be popular when they open Mint?

In addition, the deluxe version of Black Myth: Wukong, worth 328 yuan, was issued as NFT for free mints for Twitter users, but it was essentially an X-traffic activity, requiring users to like and forward to win the free mint qualification. Although the issuer said that 1,000 copies would be provided, 10 hours later, less than 100 users participated in forwarding and liking, and the enthusiasm for free MINT was very limited.

The industry has once again verified with "Black Myth: Wukong" that if you want to catch the attention of others, Meme is the best way, and NFT has become a thing of the past.

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