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FLOKI PARTNERS WITH PREMIER LEAGUE FOR MAJOR VISIBILITY BOOST
#FLOKI #FlokiXPremierLeague #CryptoMarketMoves
Floki is enhancing its presence by partnering with the English Premier League (EPL) to promote its FLOKI token and Valhalla game across high-profile platforms. This year-long partnership aims to elevate the $1.2 billion market cap token's visibility.
Premier League Exposure
The EPL, the world’s most valuable football league, will feature Floki's tokens and Valhalla game on stadium screens and team uniforms. This marks a significant shift for Floki, evolving from its meme coin origins to a broader ecosystem, including the Valhalla metaverse game and TokenFi asset tokenization platform.
Sponsorship Details
Floki will serve as the cryptocurrency partner for Nottingham Forest, with Valhalla featured on Sunderland AFC’s jerseys and in on-screen ads during all league games. The partnership could extend beyond one year, offering FLOKI holders increased brand recognition. Costs of the sponsorships remain confidential.
Crypto's Push into Sports Sponsorship
The crypto industry is increasingly leveraging sports sponsorships for visibility, with notable examples like Crypto.com’s $700 million renaming of the Staples Center. Floki’s marketing head, Sabre, believes the project achieves significant impact with modest spending, thanks to direct relationships with reputable organizations. He expects this exposure to capture retail interest as 2025 approaches.
