Floki partners with Nottingham Forest for the 2024/2025 Premier League, boosting its global presence.
Floki secures LED advertising, social media integration, and match day program features with Nottingham Forest.
Floki and Valhalla to dominate Premier League marketing, reaching billions of viewers worldwide.
Floki, a leading memecoin, has officially partnered Nottingham Forest Football Club for the upcoming 2024/25 Premier League season. This move is a major step for Floki, aligning it with one of the most watched sports leagues in the world. The deal comes just days after Floki Floki unveiled Valhalla’s extensive marketing campaign across the Premier League, meaning both Floki and Valhalla will now have a combined presence in a league that has a massive global audience.
Nottingham Forest, founded in 1865, is a storied club with a history of success, including two European Championships. This collaboration with Floki represents a new direction for the club, embracing cryptocurrency as part of its brand. The Premier League’s reach is immense, reaching 712 million households in 190 countries. Last season alone, it drew in 2.01 billion live match viewers and 1.22 billion viewers for highlight shows.
As the official cryptocurrency partner, Floki will gain substantial marketing benefits. This includes three minutes of camera-facing LED advertising during every Nottingham Forest’s home games, offering exposure to millions of viewers during live broadcasts. Additionally, Floki will be featured on official Premier League interview and press conference backdrops, ensuring visibility across various media channels.
Social media will also play a key role in the partnership. Nottingham Forest’s social media channels will incorporate Floki into full-time score posts and substitution announcements, leveraging the club’s large online following to further boost Floki’s brand awareness. Additionally, Floki will have a dedicated full page in match day programs, including a spot on the front cover, reinforcing its presence among fans.
The partnership also includes exclusive experiences for Floki supporters. These experiences range from signed merchandise to a unique opportunity to “play on the pitch” at the end of the season. This approach enhances fan engagement while promoting the Floki brand in innovative ways.
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