PANews reported on August 16 that Floki officially announced that it has become the official cryptocurrency partner of the Premier League club Nottingham Forest in the 2024/2025 season. The cooperation was announced two days after Floki announced that Valhalla will be marketed throughout the Premier League season, marking the official entry of the Floki brand into the world's most popular sports league, the Premier League.
As part of the partnership, Floki will enjoy a three-minute pitchside LED advertising display at Nottingham Forest’s home games, as well as brand exposure on the backdrop of official Premier League interviews and press conferences.
