Cryptocurrency exchange Crypto.com has become an official sponsor of the UEFA Champions League, Europe's premier club football tournament.

- The official announcement will take place at the UEFA Super Cup match in Warsaw.

- Financial terms and the length of the multi-year deal have not been disclosed.

- The company abandoned a similar deal worth $495 million in 2022 due to legal issues.

Crypto.com was active in sports sponsorship deals in 2021-22, including naming rights to the Los Angeles Lakers arena.

The market decline slowed such deals, but they are now back in fashion.