According to Odaily Planet Daily, MicroStrategy has accumulated 423,600 bitcoins through convertible bonds and stock financing, worth about $42 billion, accounting for 2% of the total supply of Bitcoin. Since launching its Bitcoin purchase strategy in August 2020, MicroStrategy's stock price has risen 30 times, attracting other companies to follow suit. It is reported that about 144 companies hold Bitcoin on their balance sheets, but not all companies imitate MicroStrategy's strategy.

Imitators include bitcoin mining companies Marathon Digital, Riot Platforms, Core Scientific, Terawulf and Bitdeer, which purchased bitcoin through similar convertible bond financing. In addition, Tesla and Hong Kong game company Boyaa also participated in the wave of hoarding coins. Tesla holds $1.5 billion in bitcoins and Boyaa holds 3,183 bitcoins worth $310 million.