PANews reported on August 8 that according to CNBC, Apple plans to launch its AI system Apple Intelligence later this year, which is expected to enhance the Siri voice assistant and include features such as automatically generating emails and images. Analyst Neil Shah said that due to the high cost of AI investment, Apple may pass these costs on to users, with an estimated charge of between $10 and $20, possibly as part of an Apple One subscription. Apple's service division generated $24.2 billion in revenue in the second quarter of 2023.