BMW is basically doomed.
1. It can’t win the price war, and no one will buy it even if the price is reduced. After withdrawing, it also requires car owners who have signed contracts or reached an agreement to make up the price difference. This wave of operations is full of doubts. Are you sure it’s not preparing to make another fortune before withdrawing?
2. At present, the first-line data has dropped by 20% to 25%, and many car owners who originally intended to buy cars have also postponed their car purchase plans. Everyone generally thinks that BMW will continue to reduce prices. However, in order to maintain its brand image, BMW should not reduce prices in the short term.
3. At present, BMW has basically withdrawn from mainstream competition and become a niche sentimental brand. There will definitely be car owners with sentiments, and those who should buy will still buy. These people will not affect BMW’s price reduction, but other ordinary car owners generally will not buy it. However, how big can the sentimental market be? Can it support BMW in the domestic market? Not optimistic, it is basically doomed.