Are Digital Wallets the Future? đ
#Digital wallets may be the future of brand engagement in a cookie-less internet. With challenges like rising customer acquisition costs (CAC), privacy-aware demographics, and upcoming regulations, brands are seeking new ways to connect with users.
User-owned digital wallets in the #Web3 era are emerging as a promising solution. They enable direct connections between brands and users, prioritize privacy, offer multi-dimensional utility, and foster long-term engagement.
By embracing open and non-custodial wallets, brands can build trust, enhance #loyalty , and adapt to a changing digital landscape, potentially revolutionizing brand engagement in the process.
