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#Ethereum Name Service Connect Domain Names With Crypto
#wallets The Ethereum Name Service (
#ENS ), a domain name protocol operating on Ethereum, has struck a deal with GoDaddy, allowing users to link internet domains to their ENS addresses at no cost.
While mainstream companies slowed their adoption of Web3 during the bear market, this agreement between ENS and GoDaddy, the largest internet domain registry, suggests a renewed interest in bridging
#blockchainâ and traditional technologies.
Nick Johnson, ENS founder, illustrated the significance of this partnership by explaining how someone like Beyoncé could set up a wallet using her domain Beyonce.xyz on GoDaddy's platform, effectively making it her wallet identifier.
The ultimate goal is to expand beyond Ethereum and integrate more chains. Johnson envisions a future where users can set up text records for their .xyz or .com domains, creating a Web3 profile across various chains.
Despite an ongoing legal dispute with GoDaddy regarding the sale of the ENS domain "eth.link," Johnson emphasizes that disagreements on one issue don't preclude collaboration on others. The case remains unresolved in court.
Johnson advocates for embracing existing systems rather than reinventing everything from scratch. He believes that naming and Web3 are more effective when built upon existing infrastructure rather than trying to discard legacy systems.
Source - coindesk.comÂ
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