#CryptoMarketMoves NFTs: Building Loyalty and Bridging Experiences

Zhen Yu Yong, CEO of crypto wallet creator Web3Auth, told Cryptonews that brands are also increasingly recognizing how NFTs can foster customer loyalty.
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For instance, Yu Yong explained that Web3Auth collaborated with McDonald’s Singapore to launch the “Grimace NFT.” Holders can participate in games and activities, unlocking real-life rewards redeemable at McDonald’s locations.
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“This approach not only incentivizes repeat visits to physical stores, but also strengthens the connection between the brand and its customers,” Yu Yong said. “As NFTs continue to evolve, they are becoming powerful tools for bridging digital and physical experiences, enhancing their appeal.

Yu Yong further remarked that the collectible aspect of NFTs still holds significant appeal.

“This is especially the case in fandoms or niche communities where owning the NFT itself serves as a badge of honor,” he said. “Utility-driven NFTs can help sustain engagement over time.
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Celebrities Join the NFT Movement
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A number of celebrities have also launched NFT collections this year. For example, Yu Yong shared that Web3Auth partnered with “Collect Trump Cards” to launch an NFT series called “America First” Edition.
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Yu Yong explained that Trump NFT holders can join Presidential candidate Donald Trump for a GALA dinner, creating a sense of exclusivity and interaction.
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“Additionally, NFTs make it easier to bootstrap and sustain communities by token-gating them; only token holders can participate, which fosters a more dedicated and aligned community.

Caitlyn Jenner recently tokenized and auctioned her 1976 Olympic gold medal as an NFT on the Base blockchain. Sources have noted that NFT holders will receive a “deed” tied to the digital collectible

Regulatory Uncertainty and the Future of NFTs

While it’s notable that brands and even celebrities continue to show interest in NFTs.