Are Crypto Endorsements Risky Business? Daniel Ricciardo and Scotty James Share Their Thoughts 📝
Australian
#F1 driver Daniel Ricciardo and Olympic snowboarder Scotty James, as brand ambassadors for OKX crypto exchange, exercised caution in endorsing crypto due to its mixed reputation. Their partnership began before the FTX collapse and market crash, highlighting endorsement risks. Ricciardo needed time to feel comfortable with crypto but trusted
#OKX through a personal relationship with its CMO, Haider Rafique.
OKX aims to be a "crypto lifestyle brand" and has deals with sports teams like
#McLaren and Manchester United. Trust-building includes monthly proof of reserves reports. Both Ricciardo and James highlight crypto's appeal to a younger demographic and its potential to reshape investment narratives.
They mentioned possible NFT releases but plan to focus on fan engagement rather than speculative assets, waiting for market recovery.
#Binance #crypto2023