WOM Protocol, the Web3 marketing solution replacing traditional ads across web2 and web3 with user-generated content, is thrilled to announce that it is the first project to receive a sizeable grant from Venom Foundation, the world’s first Layer-1 blockchain licensed by Abu Dhabi Global Market (ADGM).
The grant will support the ongoing decentralization of WOM Protocol’s BULLZ product range, by enabling WOM to migrate its former challenge.bullz.com product to the newly launched bullz.io, where Venom Foundation will integrate its blockchain infrastructure into the BULLZ Challenge Launchpad. The BULLZ Challenge Launchpad is a tool that enables Web3 projects and creators to airdrop tokens and NFTs to communities in exchange for creative contributions.
The strategic partnership furthers the WOM Protocol’s mission of replacing the online advertising industry, which is projected to reach $209.43 Billion in 2027, up from $178.29 billion in 2022 (Digital Advertising Global Market Report 2023), with Web3-based user-generated marketing, that not only captures value for its creators but provides social capital for advertisers, while giving platforms a user-friendly monetization model.
The WOM Protocol enables advertisers to find, track and reward word-of-mouth recommendations while rewarding creators based on their content engagement and quality ratings. The Protocol includes:
The WOM Authenticator app, which authenticates recommendations across all WOM-integrated platforms;
The WOM Campaign Manager, which enables advertisers to find, track and access word-of-mouth recommendations by spending WOM Tokens;
A Shopify app;
An underlying payment protocol that automatically rewards creators, authenticators, publishers, and platforms in WOM Tokens.
Advertisers benefit from the credibility and authenticity that creators provide, ensuring a transparent and equitable advertising ecosystem that aligns the interests of creators, brands, and platforms. The protocol’s “to-earn” tokenomics is based on existing user behavior, as recommendations are made 2.1 billion times daily. WOM is already live and tested, having processed more than 27,886,895 transactions in 2022 alone, with more than 185k aggregated WOM videos passing “authentication”, or peer review of content to date. WOM has meanwhile scaled its ecosystem of BULLZ marketing technology products for Web3. These include:
The “TikTok of Crypto” BULLZ app, which enables creators to get rewarded for recommendation videos;
The BULLZ Campaign Manager, which gives brands access to UGC from the BULLZ creator network;
Bullz.io, which activates project community members to get creative and contribute towards marketing campaigns.
The Venom blockchain, which will be integrated into the Challenge Launchpad on BULLZ.io, is an asynchronous chain that uses a state-of-the-art dynamic sharding technology while maintaining decentralization, scalability, and security. Venom Foundation provides the essential infrastructure enabling startups to grow within a regulated and scalable environment. The Foundation’s primary focus is on technologies in the MENA region that provide easy and secure migrations to Web3 for both private and public organizations and governments, while also handling massive transaction volumes with no increase in network latency or costs.
In January 2023 the Venom Foundation launched the Venom Ventures Fund in partnership with investment management firm, Iceberg Capital, to allocate $1 billion towards investing in Web3, blockchain, and cryptocurrency projects and services. The WOM Protocol is one of the first projects to receive a grant from this fund.
With the strategic partnership and investment into WOM, Venom Foundation will also be able to introduce its network of startups across the MENA region to the WOM Protocol as a new content marketing tool. As WOM expands its infrastructure across multiple platforms, it will continue to prove the adoption of word-of-mouth rewards as a replacement for traditional advertising.
Daryll Caspar Netscher, Chief Strategy Officer at Venom Foundation, said: “At Venom we are dedicated to bringing investment, infrastructure, and incubation to exciting Web3 projects with real utility. We see a major opportunity for the WOM Protocol and its products to disrupt and decentralize the advertising industry and we look forward to seeing the impact unfold.”
Melanie Mohr, Founder & CEO of WOM Protocol, said: “We are proud to be the first Web3 startup to receives a grant from Venom Foundation to continue evolving and decentralizing our project. Advertisers are realizing that they won’t get their ROI in Web2’s attention economy any longer and thanks to the support of prestigious partners such as Venom we can provide brands with the MarTech tools to unlock the powerful Web3 creator economy.”
