According to Decrypt, Champions Ascension, a combat-oriented action role-playing blockchain game, is offering Amazon Prime subscribers free in-game items. Starting Friday, the Amazon Prime Gaming portal allows subscribers to claim 100 in-game gold and a monster parts loot box for free. These loot boxes can eventually provide enough parts for players to craft a monster for the upcoming Maestro Towers mode. Although Champions Ascension is built around NFTs, the items in the Amazon Prime giveaway are not tokenized NFTs that can be traded; they are purely in-game digital items.

Other Web3 games, such as Gods Unchained and NFL Rivals, have also conducted Prime Gaming giveaways with a similar approach. New Champions Ascension in-game items will be offered biweekly through Amazon Prime Gaming as part of a 12-week promotion, with plans to distribute resources like essence and bone alongside additional monster part boxes. Maestro Towers, a new feature combining tower defense and Mortal Kombat elements, is set to launch in early 2024. Amazon Prime subscribers can access free in-game content for various games, including NFT games like Mojo Melee, Brawlers, and major Web2 titles like League of Legends, Roblox, Madden NFL 24, and Cyberpunk 2077. Champions Ascension is currently holding an early access alpha playtest before a broader Windows PC release and plans to launch on Steam without NFT integration due to the platform's restrictions on blockchain features.