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INDUSTRY LEADER | BINANCE

The KOL Brief

The goal of this topic is to reinforce Binance’s leading position in the crypto industry, and that Binance is the preferred exchange for crypto users globally.

The Ask

We invite you to submit insightful and engaging content on this topic. Shape your content using the data from Kaiko and The Block, as well as the following key messages: 

  1. HODLers love Binance. Data from Kaiko show a strong trend of net BTC buying on Binance nearing $1 billion from late February until early March.

  2. In February 2024, Binance reached its highest market share since August last year. According to The Block’s data, Binance's market share surpassed 43%, the highest in 6 months.

  3. Crypto users trust Binance. The community continues to grow, up 30% in 2023 alone before the recent bull market.

Do’s

  • Use your own words to highlight the key messages above.

  • Share images and complementary information using the references below.

  • Highlight Binance’s efforts to support users and the crypto industry.

  • Share positive developments and insights on the industry moving forward.

Don't's

  • Make price predictions about BNB or promote BNB (or any other crypto assets).

  • Attack Binance competitors. 

  • Promise investment returns.

References