Introducing Binance Wealth, the Industry’s First Crypto Exchange Solution Purpose-Built for Wealth Managers

2024-10-29

Main Takeaways

  • Binance Wealth is the first technological solution by a digital-asset exchange specifically tailored to the needs of wealth managers, providing them with an intuitive platform to oversee their clients' crypto investments securely and efficiently.

  • The platform meets growing market demand by allowing high-net-worth clients to gain exposure to digital assets through their trusted wealth managers on Binance.

  • Once successfully onboarded, high-net-worth clients can choose to manage their investments by themselves or receive advisory support from their wealth managers.

In a groundbreaking move that bridges the gap between traditional finance and digital assets, we proudly introduce Binance Wealth, the world’s first technological solution by a digital-asset exchange specifically designed for wealth managers and their high-net-worth clients. Powered by Binance’s industry-leading security technology, Binance Wealth offers a streamlined, intuitive platform for wealth managers to oversee their clients’ exposure to crypto assets on the world’s largest cryptocurrency exchange by trading volume.

Addressing Growing Market Demand

Over the past year, we’ve witnessed explosive growth in institutional and private wealth interest in digital-asset investments. This increasing demand from market participants for a secure, reliable way to integrate crypto into their wealth management offerings led to the creation of Binance Wealth. An industry first, this solution opens new avenues for high-net-worth clients to access digital assets, allowing them to rely on their trusted wealth managers to assist them in opening their accounts on the exchange and oversee their crypto investments.

Binance Wealth replicates the premium and convenient experience that high-net-worth clients are accustomed to by empowering their wealth managers with intuitive tools and access to world-class trading and yield products to support their clients’ crypto investment journey. Once successfully onboarded by their wealth manager, clients can choose between managing their own investments or relying on the wealth manager's support, with an approval process in place to ensure that clients have the final say in every recommended investment.

Head of Binance VIP & Institutional, Catherine Chen, noted: “The recent surge in institutional interest in digital assets is undeniable. As more investors recognize the potential of this burgeoning asset class, we’ve been hearing from wealth managers in different markets around the world asking for a crypto solution for their clients. Binance Wealth significantly lowers entry barriers by providing them with direct access to the deepest crypto liquidity within a secure, regulatory-compliant platform that both managers and their clients can trust. We’re excited to unlock more institutional and private wealth capital by introducing an industry-first solution that sets a new standard for crypto wealth management and for the industry.”

Modeled on traditional wealth management frameworks, Binance Wealth combines the familiarity of legacy financial solutions with the innovative potential of digital assets. It is the only platform of its kind offered by a cryptocurrency exchange, further solidifying Binance’s role as a leader in bridging traditional and crypto markets. This launch builds on the success of our earlier industry-first banking triparty solution, introduced in late 2023, and sets the stage for onboarding the next wave of private clients and institutions into the digital-asset economy.

Getting Started With Binance Wealth

For wealth managers interested in gaining access to Binance Wealth:

  1. Registering Interest: Wealth managers can express interest by filling out our contact form or by directly reaching out to their Binance VIP representative. 

  2. KYB Onboarding: Eligible wealth managers must then successfully pass our KYB onboarding process to gain access.

  3. Onboarding Clients: Once successfully onboarded, managers can begin onboarding their high-net-worth clients interested in gaining exposure to crypto assets.

Discover today how Binance Wealth can help you and your clients unlock the full potential of digital assets.

Disclaimer: Digital assets are subject to high market risk and price volatility. The value of your investment may go down or up, and you may not get back the amount invested. Past performance is not a reliable indicator of future performance. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Binance is neither involved nor responsible for any recommendations you receive from your wealth manager. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.

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