How Our Users Drive Innovation at Binance

You, our users, drive everything we do at Binance.

We don’t build products just for the sake of building them. We’ve always been dedicated to increasing the freedom of money. True to that vision, we’re constantly innovating, listening to your feedback, figuring out how to improve the user experience, and shipping new features that have high impact. In this industry, we can’t afford to be complacent and settle for just good enough. You have to be quick on your feet; observe market environments and user needs, and identify opportunities to create unique experiences. That’s how we managed to weather several crypto winters and build an entire ecosystem that includes the world’s largest crypto exchange in the past 6 years.

This mindset has inspired our ethos that’s crystallized in two words: Keep Building.

It’s not just a motto — it’s the very fabric of our company. From minor tweaks to major upgrades, everything we build and ship comes together as a reflection of our commitment to advancing digital asset adoption by offering the most secure, efficient and user-friendly products that will bring in the next billion users. How we live up to that commitment is by staying alert to what’s happening in the market and by listening to what our communities are feeding back to us. 

That’s why we have a  Customer Support team that’s actively engaged with users on social media. We also built a Feature Request & Feedback Board to make it easy for any user to  share their vision of what they think we should build next. And it works. Every month, we get hundreds of requests and suggestions. We have dedicated staff focused on processing them and feeding them to our product teams, and many of them are eventually built. In September alone, out of all the feedback we received, we validated over 300 suggested features from our users and we’ve already shipped many of them. We’ll share more on this soon. 

Although we’ve grown a lot from our early days, I’ve never looked at Binance as a finished product. We’re continuously refining our suite of features and products based on our observations of where we see the industry might be going, and based on your experiences and needs as well. Our philosophy of user-driven innovation and change is what propels us and our industry forward.  

Which brings me to #BinanceBuild.

You might have seen it on X/Twitter before, or perhaps not. It’s a simple name, yet it captures the spirit that’s powered our growth over the years. We always stay grounded on our mission to increase the freedom of money by remaining focused on our users and their experience on our platform. 

So every time you see #BinanceBuild on our official channels, know that you’re always at the heart of it. That we’re always pushing the boundaries of what’s possible to build a brighter future – for our industry and for our communities. It’s a reminder that we’re constantly listening, building and shipping for you, our user. 

Our strength isn't just in our technology or services; it's also in our community.

Let’s keep building a better future. Together.

#BinanceBuild

CZ