Looking Back at Binance Fan Token’s 2022
Main Takeaways
Binance Fan Token introduced a wealth of new features in 2022. From a $1 million token prize pool in Binance Football Fever to the launch of Binance Fan Club, it’s been a jam-packed year.
Highlights include an Alpine F1 NFT Fan Party, SS Lazio’s first-ever NFT tickets, and the Binance Porto Champion’s Night with FC Porto.
Binance Fan Token had a wild ride in 2022, with online and offline events taking center stage worldwide.
Launched in 2021, Binance Fan Token has become the go-to platform for Web3 and sports fans worldwide, offering a world-class selection of teams, unique fan experiences, and Web3 utility features.
As we gear up for another thrilling season, let's take a look back at what 2022 had in store, from the world's biggest football tournament to the launch of our latest rewards system, Binance Fan Club.
Binance Football Fever: Match Predictions
Binance Football Fever took the world by storm in 2022, offering football fans the chance to use their sports knowledge to make informed predictions on match outcomes during last year’s global football tournament.
The rewards included exclusive NFTs, premium fan experiences, and the opportunity to earn a share of a $1 million token prize pool.
During the group stage in Qatar, we saw a whopping 200,000 fans take part in the excitement, making it a truly memorable season for football fans on Binance Fan Token.
Learn more about Binance Football Fever →
Binance Fan Club: Rewarding Super Fans
Binance Fan Club is our latest rewards system, delivering exclusive perks and rewards to fans who engage with their favorite teams.
In the first 20 days alone, over 17,000 fans joined the Binance Fan Club!
By participating in team activities, fans can accumulate Star Points to reach higher levels, which in turn unlocks better rewards.
Here are just some of the rewards we have in store for this month:
VIP tickets to football matches
Meet-and-greet sessions with the team
Personalized video messages from the players
SS Lazio
SS Lazio fans were treated to a thrilling season packed with both offline and online activities, as well as rewards that ranged from rare NFTs to free merchandise.
Thanks to the LAZIO token holders, we conducted 13 voting polls, crowned eight Players of the Month, and charged a total of 866 NFTs via our NFT PowerStation.
Best 6 Goals
We partnered with NFKings to launch Ciro Immobile's Best 6 Goals as NFTs in an exclusive NFT Mystery Box sale.
Holders were able to charge their Immobile NFTs at a corresponding PowerStation for a chance to earn a share of 15,000 LAZIO tokens and an autographed Immobile jersey.
NFT ticketing
For the first time ever, SS Lazio fans started their football season with digital NFT tickets that came with exclusive fan benefits, including access to LAZIO Fan Token giveaways, discounted merchandise and tickets, and more.
At the stadium
Taking the Fan Token experience offline, we set up a Binance booth at Stadio Olimpico, where we taught fans about NFT tickets, gave away Binance swag, and offered support for anyone facing NFT ticket issues.
We also set up a Fan Shop that allowed fans to buy discounted tickets in a premium location for several key Lazio home games.
Future plans
We’ve got ambitious plans to further integrate the LAZIO Fan Token into the club's mobile app, in addition to their other ecosystems. We also plan on adding a mini-game system to LAZIO Fan Token.
FC Porto
We took the fan experience to new heights for FC Porto fans and Fan Token holders. One noteworthy highlight was the launch of two exclusive NFT collections: the Dragon Defenders Collection and the 30th Champions Collection.
Users who got their hands on these NFTs were able to charge them at our signature PowerStations; in total, FC Porto fans charged a staggering 5,152 NFTs.
But that's not all.
We also gave FC Porto fans the power to influence their team through 16 voting polls and recognize outstanding players who had left their mark on the pitch with nine Player of the Month awards.
Surprise meet-and-greet
During the 2022 season, a select few FC Porto fans had the chance to tour the stadium, meet their favorite players, and take photos with them. The meet-and-greet even received television coverage from a local Portuguese channel.
Binance Porto Champion’s Night
To kick off the last match of the 2022 season, we worked with FC Porto to organize an offline event at the stadium. Attendees were treated to a night full of games, prizes, and a celebration of the club’s success on the field.
Future plans
Moving forward, we plan on integrating NFT ticketing, GameFi utilities, and crypto donations and payments into the PORTO Fan Token ecosystem.
Santos FC
Santos FC had an eventful season, especially with the launch of Primeira — the first iteration of their ongoing Hat-Trick NFT collection. In total, the Primeira collection saw 2,111 charged NFTs.
Santos FC fans were also able to influence team decisions via 20 distinct voting polls, which included deciding on a team-bonding activity between Santos FC and the BWT Alpine F1 team.
Santos x Alpine
In an unprecedented collaboration, we gave fans of two teams in different sports — Santos FC and BWT Alpine F1 — an opportunity to vote on a team-bonding activity for both teams to enjoy together.
Santos FC fans elected to have both teams film a fun TikTok video, while BWT Alpine F1 fans requested a viral football challenge.
Future plans
In the near future, Santos FC fans can look forward to a SANTOS Fanverse, a SANTOS influencer program, and a Web3 gaming collaboration with TopGoal. To enhance the stadium experience, we plan to integrate NFT ticketing and Binance Pay.
BWT Alpine F1
In early 2022, we signed a multi-year partnership with BWT Alpine F1 to launch a digital extension of the team on the Binance Fan Token platform.
Kicking off the launch of the ALPINE Fan Token, we released Slipstream into the Future, an NFT Mystery Box collection that featured a series of digital posters. In total, the collection accumulated 741 charged NFTs.
Over the course of the season, we also held 13 voting polls. The top voting poll, A522 Technical Insight, drew participation from 750 fans.
Alpine Esport Series Championship 2022
Viewers who tuned into last year’s Alpine Esports racing tournament were able to claim up to five Binance Alpine GT4 POAP NFT designs and share in a prize pool worth up to $100,000.
Make sure to catch the live stream for this year’s tournament, with the first championship stage set for April 27.
NFT Fan Party
We hosted ALPINE’s first Binance Fan Token offline event during the 2022 Belgium GP race day.
The event, which was open to NFT ticket holders, featured a BWT Alpine F1 racing car, as well as appearances by F1 star Esteban Ocon and the Team Principal of the BWT Alpine F1 team.
Attendees also had the chance to experience a thrilling racing simulator and spin the Binance wheel to win exciting prizes.
Ice driving with Alpine
On February 19, five lucky Binance users were given the opportunity to experience the unique drifting sensations of the Alpine A110 on ice in the French Alps.
The event took place at the Alain Prost Val Thorens circuit. Located at an altitude of 2,200 meters, it is Europe's highest racing circuit.
Future plans
Looking ahead, BWT Alpine F1 fans can expect Binance Pay integrations, NFT merchandise, and a Web3 game. To coincide with the Grand Prix, we also plan to release new poster NFT designs and an interactive race prediction challenge.
Closing Thoughts
With 2023 already in full swing, there’s still more to explore in the Binance Fan Token ecosystem. You’ll find new rewards and features in the Binance Fan Club, as well as more offline and online events for your favorite teams.
To keep up to date with all the latest Fan Token has to offer, make sure to check out the Fan Token home page.