Introducing the FC Shakhtar Fanverse

2023-04-04

Main Takeaways

  • April 4 sees the launch of the FC Shakhtar Fanverse — a partnership between Binance and one of Ukraine’s most successful football clubs.

  • The Match Prediction Challenge allows fans to show off their knowledge and make informed judgements on the outcome of FC Shakhtar’s games.

  • For 12 of the team’s matches from April to June 2023, we’ll be providing up to $36,000 in rewards to be shared amongst those taking part, as well as unique fan experiences such as VIP match tickets and meetings with FC Shakhtar players.

  • FC Shakhtar is the first partner to be working with Binance Web3 Services (BWS) — a new initiative we’re making accessible to any organization or brand seeking assistance in making the leap from Web2 to Web3.

Read on to find out everything you need to know about Binance’s new partnership with one of Ukraine’s top football teams. 


Binance is proud to be partnering with Shakhtar, one of Ukrainian football’s most prestigious clubs. Founded in 1936, FC Shakhtar has won the Ukrainian Premier League and the Ukrainian Cup 13 times each.

The club has also had success in Europe, reaching the Champions League quarter-finals and winning the UEFA Cup in 2009 — making it the first club in independent Ukraine to do so.

Now, thanks to Binance Fan Token and Binance Web3 Services, the club is ready to take on its next challenge — connecting with its fans across the world through Web3 and the FC Shakhtar Fanverse.

What Is The FC Shakhtar Fanverse?

April 4 sees the launch of the FC Shakhtar Fanverse — a new partnership between Binance Fan Token and one of Ukraine’s most successful football clubs. Together, we’ll be inviting fans to enter the FC Shakhtar Fanverse on Binance, where users will be able to take part in a variety of exciting activities and receive a share of the rewards on offer. 

Those taking part will have the chance to earn fan rewards and experiences, such as match tickets, signed shirts, and even meetings with FC Shakhtar players. If you want to take part in these activities and earn rewards, the first thing you need to do is claim a Fanverse Passport.

You can claim either an Experience Passport or a Super Passport, depending on criteria such as whether you’re a new user, ID verification, and friend referrals. See our announcement for further details.

However, bear in mind that anyone who levels up to a Super Passport will be able to unlock the full range of features and activities in the FC Shakhtar Fanverse, such as the Match Prediction Challenge and its associated awards — including a total prize pool of $36,000.

Fanverse Rewards: Up to $36,000 to Be Shared

The Match Prediction Challenge is one of the main activities currently planned for the FC Shakhtar Fanverse. It allows Passport holders to show off their sporting knowledge and make informed judgements on the outcome of FC Shakhtar’s games. 

For 12 of the team’s matches from April to June 2023, we’ll be providing up to $36,000 in rewards to be shared amongst those taking part. The more often you predict the correct score, the more rewards you’ll receive! Please see our announcement for further details, including the exact mechanics of the reward distribution. 

We’ll also be maintaining a leaderboard to show the total points accumulated by different users throughout the Match Prediction Challenge. During the challenge, the top 100 users will earn a variety of rewards, depending on their final position. 

These include:

  • VIP tickets to FC Shakhtar home matches in European competitions.

  • Meet-and-greet opportunities with the FC Shakhtar team at their stadium.

  • Football shirts signed by FC Shakhtar’s star players.

  • Behind-the-scenes tour of the Legia Training Center in Warsaw. 

  • Autograph sessions or digital meetings with star players.

  • FC Shakhtar merchandise, including shirts, scarves, and club flags.

Other exciting ideas for the future of the FC Shakhtar Fanverse include voting polls to give fans a greater voice, digital collectibles, exclusive merchandise, and more.

FC Shakhtar: Another Elite Partner For Binance Fan Token

The Binance Fan Token Platform is the premier crypto hub for fans and their favorite teams. Aside from FC Shakhtar, we already work with sporting giants, such as Lazio in Italy, Porto in Portugal, Santos in Brazil, and BWT Alpine.

In order to heighten the Web3 fan experience, we’re constantly adding top-tier clubs to Binance Fan Token’s roster – as well as some of the most exciting brands in gaming, e-sports and entertainment.

Using the power of crypto, we’re here to unlock a range of exciting benefits, including unique rewards, signed merchandise, special team and brand experiences, limited-edition NFTs, and exclusive votes on club-related decisions.

Ultimately, the goal is to help fans engage with their favorite teams in new and inspiring ways. It’s just one aspect of what we offer via Binance Web3 Services (BWS).

Introducing Binance Web3 Services

We are pleased to announce FC Shakhtar as the first partner to be working with Binance Web3 Services (BWS) — a new initiative we’re making accessible to any organization or brand seeking assistance in making the leap from Web2 to Web3. 

BWS’s offerings include the support of Binance Fan Token, as well as a wide range of Web3 consulting services. Think Web3 business plans, NFT and token strategies, gaming and metaverse partnerships, Web3 membership systems, operational guidance, and more.

Another feature of the BWS package is a customized Progressive Web App (PWA). PWAs create app-like experiences that can be accessed through a web browser, without the need to download or install an app — thereby providing a more seamless and integrated user experience. PWAs are becoming increasingly popular as they offer greater reach and improved discoverability. 

Whichever way you look at it, Binance has a wealth of experience in all aspects of Web3 and BWS is here to help Web2 partners build successful partnerships as they transition to Web3. Whether it’s legal preparation, data gathering, trouble-shooting, financial and risk analysis, product launches, strategy set-up, or overall business strategy — we do it all.

In addition, we have proven platforms to help support your goals, from the largest centralized NFT marketplace to one of the fastest and most secure blockchain ecosystems. We know how to connect teams and brands to fans worldwide. Ready to take the leap into Web3? BWS is here to help. For anyone interested, please contact us via bws@binance.com. 

Further Reading

Risk warning: Binance Fan Tokens may fluctuate in value and you should conduct your own due diligence of the suitability of tokens and the risks involved before you enter into any transaction. To access and use the Binance Fan Token Platform you must go through our mandatory KYC and Identity Verification process and agree to the Binance Fan Tokens Terms and Conditions and the general Binance Terms of Use. Binance has the right to modify and terminate tokens, utility features, and the entire Binance Fan Token Platform with all its related content without notice or liability to users. It is your responsibility to determine whether you are permitted to use the services of the Binance Fan Token Platform based on the legal requirements in your country of residence.

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