Binance Labs Invests in Moonwalk Fitness to Gamify Fitness

Main Takeaways

• Binance Labs has invested in Moonwalk Fitness, a fitness accountability app that combines gamification and financial incentives to promote healthier lifestyles.

• Binance Labs supports early-stage projects like Moonwalk Fitness that prioritize meaningful innovation and real-world adoption.

Binance Labs has invested in Moonwalk Fitness, a fitness accountability app that combines gamification and financial incentives to promote healthier lifestyles. The app offers gamified fitness challenges that allow users to earn real-world value. 

Moonwalk Fitness encourages users to hit daily step goals by staking USDC, SOL, or BONK. To win, users must either meet their crew’s step goal or maintain pace with the leader’s highest completed days. Failing to do so results in forfeiting a portion of their stake, which is then redistributed among the winners.

Moonwalk Fitness is part of an emerging wave of blockchain-based apps that prioritize simplicity and accessibility for non-crypto users. Built on the Solana blockchain, the platform seamlessly integrates blockchain technology to manage rewards, while keeping the user experience intuitive and user-friendly. Moonwalk Fitness abstracts the complexities of crypto, allowing users to earn rewards that can be easily converted into real-world value, seamlessly introducing Web3.

With this funding, Moonwalk Fitness plans to accelerate product development to make its upcoming iOS and Android app more accessible to non-crypto users. Additionally, the app will broaden its focus beyond step challenges to include other health-focused activities, driving mass-market growth through its rewards system.

“By combining fitness with financial incentives, Moonwalk Fitness is not only promoting healthier lifestyles but also demonstrating how blockchain can offer real-world utility in an intuitive and accessible way. At Binance Labs, we support early-stage projects that prioritize meaningful innovation and real-world adoption, and we're excited to help Moonwalk Fitness bring Web3 to the masses,” said Max Coniglio, Investment Director, Binance Labs.

“We are thrilled to have Binance Labs join us on this journey,” said Sol, Co-Founder, Moonwalk Fitness. “With their backing and strong support, we’re one step closer to bringing Solana and blockchain technology to the mainstream. By making fitness fun and financially rewarding, we believe we can inspire more people to lead healthier lives.”

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About Binance Labs

Binance Labs is the leading venture capital and incubator committed to empowering early-stage projects and driving the growth and development of the Web3 ecosystem. Since our founding in 2018, we have consistently focused on the long-term, and provided strategic support and funding to projects, regardless of market cycles.

As a chain- and sector-agnostic venture capital leader in the Web3 space, we back everything from infrastructure to application layers, and our focus has consistently been on tech innovation with meaningful product-market fit and sustainable revenue models.

Binance Labs’ portfolio covers over 250 projects from over 25 countries across six continents. More than 65 of Binance Labs’ portfolio companies are projects that have gone through our incubation programs. For more information, follow Binance Labs on X. 

About Moonwalk Fitness

Moonwalk Fitness is a fitness accountability app on Solana that combines gamification and financial incentives to promote healthier lifestyles. For more information, follow Moonwalk Fitness on X. 

Disclaimer: The information provided in this article is intended for informational purposes only and does not constitute investment advice, endorsement, analysis, or recommendations with respect to any financial instruments, investments, or issuers. This article may contain forward-looking statements which are by nature subject to risks and uncertainties. Investment in cryptocurrency and DeFi projects involves substantial risk, including the risk of complete loss. This article does not take into account the investment objectives, financial situation, or specific needs of any particular person and each individual is urged to consult their legal and financial advisors before making any investment decisions.