In introducing a new range of men's footwear late Thursday that includes both a distinct, encrypted online authentication system and matching 'digital twin' #NFTs , French fashion house #Dior is the most recent luxury business to embrace #blockchain.

The B33 trainer was created by Kim Jones, artistic director of Dior Menswear, for the brand's Men's Fall 2023 collection. Only 470 pairs of the first of the sneaker's seven versions, which combines mohair with the #fashion house's distinctive Dior Oblique design, will be made available online on 6 July.