Women make up half of the world’s population - yet its reported twice as many men have invested in cryptocurrency over women. That doesn’t compute. We have a vital role to play in leading groundbreaking innovations that challenge norms, and it's our responsibility to ensure accessibility and education for everyone. The fundamental technology of crypto is designed to empower individuals. Crypto isn't just for a chosen few—it's for everyone. It’s designed to be inclusive, and we have an obligation to ensure we welcome everyone in.

Our aim with this campaign, crafted by women, was simple and pure. We wanted to ignite conversation about the gender gap in the industry and inspire more women to venture into this space. It was not about marketing a new 'Crypto' fragrance, we chose to be bold and unconventional in our messaging.

However you perceived the campaign in light of IWD, we are now in the discussion and we want you to get involved: https://academy.binance.com/en/learn-and-earn/course/crypto-is-yours-BN967400720582967296