Hi everyone, I am your old friend Chizai. Today I have nothing to do, so let’s talk about the topic of “Self-cultivation of KOL”, the biggest trick to make money as a KOL.
Self-cultivation of “KOL”------Being a KOL seems a bit difficult, but the difficulty is not in learning.
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Let me start with myself. Two years after the bloodbath of the cancerous stocks in 2015, I turned to crypto. During this period, I signed up for courses from many institutions and taught courses for a few years. There were 312, 519, and now, the total income from courses in these years is almost seven figures. But compared with many people with stronger abilities and resources than me, is seven figures a lot after a few years? In fact, it is not much at all. Here is a line: Who can afford this little bit? If the foreigners next door see it, they will think I can't afford it.
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Rather than calling it “KOL” entrepreneurship, it would be better to call it industry self-media entrepreneurship, personal brand, and personal IP.
Because individuals have warmth, they have perspective and attitude, which accelerates the breadth and speed of communication.
A brand is based on liking and trusting a person, which creates a certain depth. This is called intangible assets, the fan economy, and there are many opportunities and choices to make money.
The invisible becomes visible, and when it comes to the visible, it means money. Some people make quick money, hard money, and they kill as many people as they can. They fire in the matrix and cast a wide net!
But ordinary people like me who lack the wolf spirit in the business world cannot make money in this way, which is short, fast and ruthless.
So we have to do something slow and long, that is, make money clearly, tell people clearly that I want to make money, where I make money, what kind of services I provide before and after sales, and what kind of money I want to make from you, but don't make excessive promises.
Although I will definitely lose some customers and offend some colleagues with this article, I don't regret it. Because those who stay will refer more customers to me, and we can run together and achieve each other, which is actually very cost-effective, because the marketing cost of repeat purchases and referrals is very, very low.
So what is the biggest trick to being a KOL now? I think many people in the market are teaching you how to make money, but few people teach you how to be a good person. In the Internet, the biggest trick is actually sincerity.
The core of content operation, to put it simply, is to make friends first and then make money, right? Let others like you and your content first, and finally form a fan economy. In reality, we all like to make sincere and real friends.
In fact, as a KOL in the industry, you need to understand this combination. This combination is nothing more than what you love plus what you are good at plus what you must not do. That's all.
I'm not saying that I'm noble, but the cost of cheating is too high.
Furthermore, don’t play with any persona. You can’t play another person for a long time in your life, such as the master of eternal profit, the photo-shopping monster, etc. Once you do those bad things, your persona will collapse sooner or later, and it will affect your life for a long time.
It is true that in recent years many people have become rich by cheating. The money of rich people is hard to earn, but easy to cheat. The money of poor people is easy to earn, but hard to cheat. However, the information gap on the Internet is getting smaller and smaller. If you show any signs of cheating, the whole network will immediately want you, diss you, and then you will be searched. This will affect the money you have earned for many years, and the personal image you have worked so hard to establish will collapse in an instant.
At the beginning of this article, I said that this is a bit difficult. In fact, it is not difficult in terms of skills, but in how you resist the temptation in this market.
Let’s encourage each other! 🏳️🌈