As Binance.com celebrates three years since its launch in July 2017, it takes a moment to reflect on its extraordinary growth and success and highlights its core values ​​and principles. Over the past three years, Binance has continuously strived to break barriers, develop innovative solutions, and expand its community, aiming to increase the financial freedom of people around the world. Today, the company proudly shares its core values ​​that define its mission and vision for the future.

User-Focused Approach

Binance's unwavering commitment to its users is the foundation of its operations. By prioritizing user needs and feedback, the company strives to protect user accounts and funds, provide excellent service, and develop products that are compatible with its community. CEO Changpeng Zhao (CZ) exemplifies this commitment by devoting approximately 20% of his time on Twitter to community interactions. This user-centric approach is at the core of Binance's daily operations and decision-making processes.

“As Binance looks to the next three, five and ten years, the company remains committed to its core values. By continuing to develop its blockchain and cryptocurrency services and infrastructure, Binance aims to shape the future of finance and ensure its continued mission of increasing monetary freedom.” - CEO Changpeng Zhao (CZ)

Durable and Result Oriented

While Binance's journey has been marked by many challenges, the company's resilience and passion have been key to its success. Binance learns from failures, adapts quickly, and constantly strives to improve. This results-oriented approach has enabled the company to achieve significant milestones and maintain its position as a leading player in the cryptocurrency industry.

Promoting Financial Freedom

Binance's mission is to increase financial freedom through the adoption of cryptocurrencies. The company's products, services and internal processes are designed to support this purpose. Binance fosters innovation and the development of new products by empowering other organizations through open platforms. Internally, it supports a culture of autonomy and responsible execution by encouraging employees to take initiative and follow through with their ideas.

“We are a global blockchain company dedicated to providing an inclusive crypto ecosystem and services to increase monetary freedom for people around the world in the new era of the financial revolution.” - C.Z.

Honesty and Humility

Ethics, integrity and humility are integral to Binance's operations. The company takes responsibility for its actions and is committed to transparency and sincerity. During difficult times, Binance has shown that it is ready to admit and correct its mistakes. This high ethical standard enables the company to create a sustainable ecosystem that is inclusive and protects those most in need.

Collaboration and Teamwork

Effective communication and teamwork are vital to Binance's user-centric philosophy. The company works to achieve common goals with various stakeholders in the blockchain industry by fostering an environment of collaboration both internally and externally. Binance believes in the power of collective efforts and is dedicated to building a robust ecosystem that benefits the entire cryptocurrency community.

Binance aims to increase financial freedom by continuing to develop its blockchain and cryptocurrency services and infrastructure, while preserving its future vision and core values.

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