Non-fungible token (NFT) company Legitimate has partnered with renowned footwear brand PUMA and entertainment agency Roc Nation to release a special sneaker collection. Named "The Evolution of Mixtape," this collection pays homage to the 50th anniversary of hip-hop and allows buyers to access exclusive music content curated by Roc Nation. #PUMA #NFTs #Legitimate #RocNation

Features of the Collection:

The collection consists of three sneaker models named "Cassette Tape," "Playlist," and "Disc." These models are equipped with Legitimate's Near Field Communication (NFC) chip called "LGT Tag." Placed in the tongue of the sneakers, this NFC chip enables owners to unlock a digital portal, granting access to weekly mixtapes from Roc Nation artists, behind-the-scenes content, and unreleased tracks.

Calvin Chan, the founder and CEO of Legitimate, mentioned in an interview with CoinDesk that the collaboration with PUMA and Roc Nation goes beyond storytelling a cultural movement. He emphasized that it expands fans' access to their favorite artists' music. Chan also expressed the aim of paying tribute to the mixtape concept and innovating in the process. By incorporating technology, they seek to bring talents and people together to explore the evolution and growth of mixtape and hip-hop culture over time.

NFC Chip and Brand Loyalty:

Legitimate's idea of rewarding users with new music using the NFC chip not only facilitates interaction but also helps build brand loyalty. Chan stated that the combination of "physical and digital" products enables brands to engage with their customers on physical and digital levels. He highlighted the significance of this capability and visibility for brands, as it assists in deriving more value from consumers' purchases and brand loyalty. #NFC

In Summary:

Non-fungible token (NFT) company Legitimate, in collaboration with PUMA and Roc Nation, pays respect to hip-hop culture and offers fans an opportunity to establish a closer connection with Roc Nation artists through their sneaker collection. By providing access to digital content using NFC chips, this collection aims to deliver an innovative experience that merges fashion, music, and technology.