Superlogic, a corporate loyalty platform, announced the completion of a strategic round of financing of US$7.6 million. Together with the money previously raised from Warner Music, Mirabaud, etc., the total financing has exceeded US$15 million.

This project is quite interesting. I have always been paying attention to this direction. Simply put, Superlogic is a bit like the "Duiba" in the Crypto field. It has designed a customizable SaaS version of the points mall system. Its "points and badges" hybrid system is technically covered with a layer of chain logic and asset conversion gameplay, that is, the so-called points can be tokenized. At the same time, combined with the#DIDconcept, the redeemable products and experiences are digitally represented as "digital badges" in a similar way to #SBT.

However, since I have not been able to actually experience the SaaS system itself, it is unclear whether his "digital badge" is designed based on the core of NFTs or SBT.

There is still a lot of room for imagination for this type of product, especially when combined with offline consumption scenarios. It will be very attractive in areas where digital currency is actively used, and it is no less potential than mining phones such as Mobile.

I remember that Duiba was listed only three years ago. The most successful point was that it connected with several large apps of Tencent, which increased the number of users at once.

If Superlogic can connect with Starbucks or large chain supermarkets and continue to operate the mall itself, it is still very exciting.