1. “Zksycn has issued a coin, and the airdrop has made people rich again, but why did the project party issue an airdrop?”
The logic of the Web3 project's airdrop is the same as the "10 billion subsidy". It is an extension of the Internet strategy, in order to obtain greater user retention and seize a larger market.
The difference is that Pinduoduo, JD.com, and Taobao subsidize users with vouchers, while the web3 project issues tokens, which can be directly converted into money and put into your pocket.
2. “What do I need to prepare for the airdrop?”
When web2 projects issue rewards, they will require you to register an account and fill in your mobile phone number. After identity information verification, they will give "new users" purchase discounts, or they can collect coupons at a fixed time and location on the APP.
The principle of web3's airdrop is the same. The project side will give some rewards to "new users" who use the project, and the amount of the reward will be determined based on how this "account" uses the project.
Obviously, the "new users" of web3 are wallet addresses, and the use of projects is the use of airdrop projects (ecological projects), including:
Various DEX transactions under the public chain;
Various gaming experiences
Loans and pledges on lending platforms
NFT transactions and creation
Transfers between wallets
3. “How to do airdrop?”
From the perspective of the project side, what is needed is the number of users and user viscosity (daily active, weekly active, monthly active). What we can do with airdrops is to make ourselves “real” and experiment with various projects.
From an operational perspective, it's not necessarily that difficult. What's stuck in front of newcomers are mostly network problems (unable to access the website) and problems with the blockchain itself, such as creating corresponding wallets, using DEX, and lending protocols.
To put it bluntly, laziness is the biggest obstacle, because there are too many basic things in search engines. On large media platforms, if you look for popular science bloggers with large fans, you can find detailed tutorials on every step.
It is worth noting that, to put it bluntly, we are doing airdrops to get free stuff. Web2 will reject free stuff, and web3 will do the same. It’s just a change of name, from “checking free stuff” to “checking witch accounts”.
In addition, during the interaction process, you need to prevent your account from becoming a "witch account".
Of course, it is difficult for normal users to be defined as witch accounts. Only those studios and big players who have opened a large number of wallets and operated them in a unified manner are easily defined as witches. Personal wallets will not be defined as witches.
When you are a newcomer, all you need to do is to familiarize yourself with how to create a wallet, how to trade on DEX, and how to borrow and lend. These are all very simple. If you find it difficult, it’s only because you don’t use your brain. If you don’t use your brain, you won’t be able to do anything well.
It’s funny to talk about this, many people are willing to spend money to learn these free things, but this is the least important thing. The most important thing is how to reduce the cost of airdrops and which projects to choose to interact with.
4. “What airdrops should we do?”
In the crypto industry, dozens of projects announce airdrops every day, but not all of them are worth doing.
Because the cost of web3 airdrop interaction is not low, because every transaction on the chain has a gas fee, and this fee will be higher depending on the complexity of the activity.
For example, transferring funds from a wallet address is very cheap, using DEX is a little more expensive, using a lending agreement is more expensive, and the more contracts you call, the higher the gas fee.
The airdrop rewards of most projects may not even keep up with your transaction fees, so what is the need for these projects? There may be fish that slip through the net, but funds are not unlimited, and good steel can only be used on the blade.
Many people do not do well in airdrops because their thinking is wrong. They do all kinds of airdrops, scouring the sea and harvesting nothing but rotten fish and shrimps. The airdrops they get are not as high as the gas fee, but they miss out on the really big things.
Use investment ideas to do airdrops. The airdrop project you choose must be a project that has investment value after screening. While doing research using the project experience ecosystem, I also made airdrops by the way.
For me, if I determine that a project has investment value, it must have price support, because it is a popular track and a project that can solve problems. If you interact with such projects, then the airdrops you get must be all big money.
As for some wild fish that have slipped through the net, if you miss them, you have missed them. Again, money and energy are limited, so you should fish where there are many fish.
5. Summary and details.
When doing anything, sharpening the knife does not delay the chopping of wood. Some people say, I don’t want to hear so much, just teach me how to do it. If you think like this, I think not only airdrops, but anything else will not be done well.
People who are stupid, lazy, and unwilling to think do not deserve to make money.
If you have the way but not the technique, you can still learn the technique. If you have the technique but not the way, you will only be limited to the technique.
It is always the easiest to do airdrops. You can’t make money if you know how to do airdrops. Only by understanding which projects should be airdropped and how to reduce the cost of airdropping can we do a good job in airdropping. These things are what we need to learn and think about.
Of course, although airdrops are also done in the form of investment. But the background color is different. I can teach investment, analyze projects, and even announce my positions in the public media, because investment is a positive-sum market.
I have no contract and no leverage. The more people learn to invest and understand the benefits of the industry, the more people will enter the market, the industry will be more prosperous, and everyone and I can earn more.
But airdrops are a negative-sum market. The more people do it and the more people understand it, the project side will raise the "admission score line." This is "involution."
You can teach people how to fish, or even share the "technique" of making airdrops with everyone, because this will help traffic. But I will definitely not help people catch fish for free, because this is just giving out money.
What is really valuable is not the step-by-step instructions on how to create a wallet, how to use a certain DEX, and how to borrow money. It’s about all the airdrop plans that can reduce costs, as well as an analysis system for how to choose which projects to airdrop.