REVIEW ON CRYPTO CURRENCY INVESTORS IN TURKEY

Türkiye ranks 4th in the world and 1st in Europe in cryptocurrency usage. It is important to conduct studies in this field due to the intense tendency of Turkish citizens to invest in crypto money. The aim of the study is to examine the reasons why crypto money investors invest, their goals, their resources, where and how they continue their investments in daily life, the approach of their family and friends, their thoughts about crypto money and other investment instruments, etc. is to obtain data. In the study, an online survey was applied to 100 cryptocurrency investors. The frequency values ​​of the data obtained were tabulated. Research results; There is a significant difference between genders in cryptocurrency investment, 79% men and 21% women; Friends, family-relatives and colleagues are more effective in making participants aware of cryptocurrencies than information and communication tools such as TV, newspapers-magazines, internet and social media; The purposes of investing in crypto money are to provide additional income, to become rich, and to pay off my debts; 35 out of 100 participants purchased goods or services with the profits from cryptocurrency investments; Those who have been crypto money investors for 1-2 years are at a loss; The age range of 18-32 is the age range where cryptocurrency investors are most concentrated; It has been determined that as age increases, the rate of being a cryptocurrency investor decreases, while gold is seen as the most reliable investment tool, crypto money is seen as the most profitable investment tool, and the highest cryptocurrency investment belongs to those who earn minimum wage and slightly more income.