According to TechFlow, on October 10, Wormhole co-founder & COO Dan Reecer provided 10 practical suggestions on how to think about marketing for new founders in the cryptocurrency industry at X.

1. Determine your grand vision.

2. Entertain and educate your community.

3. Build a 1:1 relationship with the community, starting with the first 10 people.

4. Communicate frequently, be a leader, and be yourself.

5. Prioritize the “experience” of key customers.

6. Invest in marketing and business development.

7. Cross-scaling through authentic partnerships and community.

8. Expand your marketing team in a planned and slow manner.

9. Design your token incentives carefully.

10. Don’t fall into common mistakes.